Brands Realise the Potential of Video on Social Networks According to Reality Digital

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The Video Social Network comes of age.

The video social network has come a long way since its inception and it has become a phenomenon that brands are beginning to realise is valuable.

In the current economic downturn, it is becoming more and more important for brands to reach out to their customers in new, distinguished ways. With a whole new world of marketing and communication evolving in the digital era, brands continuously have to do more to remain relevant to their consumers and dominant in their markets.

Reality Digital, a leading provider of social networking software for major brands such as NFL and MTV, believe that companies must begin to tap into social media communities as a method of enhancing and extending their existing marketing campaigns.

For years companies have placed emphasis on establishing and delivering the right message for the brand to the right audiences, utilising the limited number of communications channels available, from TV to print media, to do so. However, in today's digital world, this is only the first step.

In order to take that extra step ahead, businesses must now communicate with their audiences in a much more engaging, interactive environment. Social media communities that are tailored for or sponsored by brands, allow the marketers behind the networks to communicate in a coherent, honest way, whilst regularly updating the consumers, improving the image and identity of the brand and creating the increased level of interest and trust that is of such great importance in modern social media marketing.

Reality Digital offers online community software services that enable businesses to enhance their web presence through the implementation of social media and video collaboration tools.

Reality Digital's Harmony Platform is an affordable "white label" service that allows businesses to quickly and safely enter the world of Web 2.0, reaping the benefits of creative user participation, with no major applications required. This allows companies to create their own video platform, which can be implemented in a matter of days.

Reality Digital Harmony offers a complete set of social media tools that allow businesses to build an entirely new website that incorporates multiple aspects of digital media. Harmony also includes a comprehensive administrative dashboard which allows users to perform critical business activities like site monetization, content moderation and reporting and analytics.

For any organisations that are new to marketing with social media and are looking to create a buzz around their brand, whilst building deeper relationships with their customers, Harmony makes it easy for them to do so.

For more information, visit, or call 01858 411 600.


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Pete Goold
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