Radio Industry: A Global Market Report
San Jose, CA (PRWEB) June 29, 2009 –-
The radio industry worldwide is presently in the midst of a radical transformation, with innovative and new listening platforms offering broader opportunities for growth. Growth in radio broadcasting industry is contingent upon advances made by competitive technologies and services, such as the delivery of audio programming delivered via digital audio broadcasting (DAB), satellite digital audio radio service and cable TV systems. Delivery of entertainment and information via Internet had also created a new form of competition. Digital broadcasting is forecast to perk up revenues generated through radio advertising, despite the challenges posed by a fragmented audience base, which flaunts the potential to hinder advertising rates.
Revenues in the radio broadcasting industry are primarily dependent upon sale of advertising time on radio stations. Advertisers usually tend to make deeper cuts in marketing and advertising budgets during periods when level of business activity is lower, or during periods of unfavorable economic conditions. Although buffered in comparison to other industries, a continued recession, or economic downturn is expected to wither revenues as ad spends become more localized and micro-targeted. The ability of market participants to adroitly navigate through the changes that have rocked the business fundamentals of the industry remains critical in providing value to customer clusters that are made up of both advertisers and audiences.
Global Radio Industry is expected to reach US $62.08 billion by 2015, as stated by the new market research report. United States represent the largest revenue grosser for radio industry. The global radio industry is expected to witness moderate to strong growth across all of the regional markets, with developing markets of Asia-Pacific, and Latin America poised to score the highest gains.
Key players in the marketplace include Beasley Broadcast Group Inc, CBS Radio Inc, Citadel Broadcasting Corporation, ABC Radio Networks, Clear Channel Communications Inc, Corus Entertainment Inc, Cox Radio Inc, Cumulus Media Inc, Emmis Communications Corporation, Entercom Communications Corporation, Entravision Communications Corporation, Grupo Radio Centro SAB de CV, Multicultural Radio Broadcasting Inc, Nassau Broadcasting Partners L.P., NextMedia Group Inc, NRG Media LLC, Radio One Inc, Regent Communications Inc, Saga Communications Inc, Salem Communications Corporation, Sirius XM Radio Inc, Spanish Broadcasting System Inc, Univision Communications Inc, WorldSpace Inc, among others.
The report titled "Radio Industry: A Global Market Report" announced by Global Industry Analysts, Inc., provides a comprehensive review of industry overview, regulatory environment, product overview, key market trends, key regional markets, product introductions/innovations, profiles of major players, and recent industry activity. The report analyzes market data and provides analytics in value sales for the following regional markets - US, Canada, Japan, Europe, Middle East & Africa, Asia-Pacific, and Latin America.
For more details about this comprehensive market research report, please visit - http://www.strategyr.com/Radio_Industry_Market_Report.asp
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 800 people worldwide and publishes more than 1100 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.
Global Industry Analysts, Inc.
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