Colonial Heights, VA (PRWEB) June 14, 2009
firstSTREET, a national catalog, magazine, and online marketing company specializing in products for "Baby Boomers and Beyond," will introduce its designed for Seniors GO Computer™ at this summer's Boomer Venture Summit June 16-17 in Santa Clara, CA. The Summit is an annual crossroads of market opportunity for companies, entrepreneurs and products that focus on the needs, interests and power of the baby boomer-and-older generations.
According to firstSTREET CEO Mark Gordon, the designed for Seniors GO Computer™ is to be marketed to "that older, often-more skeptical age group that hasn't quite trusted computers and consequently has missed out on the whole wonderful cyberspace world of information, entertainment, communication and connection."
Gordon considers the designed for Seniors GO Computer™ to be "the most distinctive and significant product firstSTREET has ever introduced." He points out that while the younger demographic as a group accepts computer technology more quickly and enthusiastically, "sometimes seniors are reluctant, doubting, confused and even fearful" when faced with the prospect of computer ownership and operation.
"A life-changing product"
"That's why the designed for Seniors GO Computer™ is truly a life-changing product," says Gordon. "It's perfectly logical and simple to use--so much so that the older generations can master it easily. It's an out-of-the-box operation. It takes about five minutes to set up, and no tools or special skills are required. Plus, it is so easy to understand, no computer classes or DVDs are necessary."
Gordon and Bud Myers, senior director of merchandising at firstSTREET, will journey from firstSTREET headquarters in Colonial Heights, VA, to Silicon Valley on June 16 to personally introduce the designed for Seniors GO Computer™ to the world. Getting there will have been a far longer journey for firstSTREET than just the 3,000 miles from coast to coast.
"As a company that has for some time focused on finding and marketing products to enrich the lives of boomers and seniors, firstSTREET had long searched for an easy-to-use, non-intimidating, basically crash-proof computer," says Myers. "When we couldn't find exactly the right product, we went to the experts and had them create one, with our input, and we are totally pleased with the results."
"This computer is both the cat's pajamas and da bomb!"
In addition to some obvious but essential physical adjustments to better accommodate an older user, like a large-letter keyboard, an easy-rolling trackball mouse and a zoom feature that magnifies up to 200 percent, firstSTREET's computer features a whole new operating system based on a "GO" screen concept, backed up by immediate phone access to around-the-clock U. S.-based remote service and assistance.
Gordon and Myers are expecting their computer to shake up the Venture Summit. "After all," says Myers, "who else can promise seniors a computer they can't break, crash or confuse; a computer that won't lose what's put into it, that's protected from viruses and spam? What firstSTREET is offering here is basically a failure-free and fear-free computer."
What's the key to the computer's ease of use? Stay tuned for the launch, says Myers, who says he can't wait to introduce all the fine points of the computer, including its innovative "GO" screen concept. "There's a lot to say about this computer, starting with the fact that it's going to add so much to so many lives," says Myers. "It's the cat's pajamas and da bomb--bringing a much-appreciated simplicity to senior computing, as well as high-performance technology. This can bring seniors--and anybody who may be feeling a little technologically challenged these days--smoothly and effortlessly into the 21st century. And without the kicking and screaming."
For more information, go to http://www.theGOcomputer.com.