Best Buy "True Stories" Campaign Redefines What Customer Service, Tech Support and Competitive Pricing Really Mean

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Rachel Munoz is a Best Buy Blue Shirt who recently got a call about flat screen TVs from a customer - while he was browsing in a nearby Wal-Mart.

Image - Rachel True Story

I think he's a Best Buyer for life

Rachel Munoz is a Best Buy Blue Shirt who recently got a call about flat screen TVs from a customer - while he was browsing in a nearby Wal-Mart. By reminding him about our price match guarantee and providing friendly and knowledgeable customer service, Rachel was able to confidently say "I think he's a Best Buyer for life" after he left the store. This type of call is not an isolated incident. It happens all the time from people looking for advice about consumer electronics. With features like 1.888.BEST BUY and "Click to talk," Best Buy provides the quality customer service and tech support that people value.

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Ed Schauweker
Ketchum
703-963-5238
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