Vedante© Tweets to Success on Twitter: Social Networking to Save Lives

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Vedante©, a company specializing in super-reflective products for people and pets, is gaining a strong following on the social media site Twitter, with more than 750 followers in 2 weeks. Twitter allows Vedante© to share news, product information, "tweets" on traffic safety, as well as form a community of individuals interested in preventing road accidents and injuries.

Vedante© is experiencing success in its foray into the social networking site Twitter. In just two weeks, Vedante© has amassed more than 750 followers (with the number increasing exponentially).

Vedante© contributes regular "tweets" to share company news, press coverage with links, safety tips, as well as product information about Vedante's highly-reflective POPBANDS®, cat collars, dog collars, and dog leashes. These products provide superior nighttime visibility up to 1,500 feet.

"I was hesitant to join Twitter at first," said Vedante© CEO Barbara Kantor. "I'm a private person, but ultimately saw Twitter as a way to communicate about nighttime safety to a wide audience. Now have we have followers from all over the world."

Vedante© joined Twitter in time for National Safety Month (June). Within days, the company began receiving wonderful messages of support. One enthusiastic follower wrote, "A friendly face and a pedestrian angel the world needs. Thanks for those things."

According to Kantor, "Using Tweetlater (, we've learned that our links on Twitter have a very high rate of click-throughs - and people are forwarding our messages to friends. There's a real interest in traffic safety."

Vedante© encourages people through Twitter and other social media sites that simple changes can increase their nighttime visibility. "Our Super Reflective POPBANDS and pet collars and leashes, as simple as they are, truly can save lives," said Kantor.

Twitter is gaining popularity with companies, nonprofits, politicians, celebrities, and people of all ages joining its rapidly growing user base. It provides real-time communication in short "tweets" that can be up to 140-characters.

Vedante© can be found on Twitter at or by searching on the site for VedanteFDN. Vedante© is also on Facebook:

About Vedante©
Vedante© is a company committed to saving lives and reducing injuries from pedestrian-vehicle and bicycle-vehicle accidents by 80% in markets in which it operates. The mission is to increase visibility, and therefore nighttime safety through education, awareness campaigns, and the creation of great "fashion that reflects well on you™." Vedante© products are consistently ranked in top-10 bestseller lists on Amazon (

For more information, visit (Vedante Corp, PO Box 19391, Boulder, Colorado, 80308.)


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Barbara C Kantor
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