New Consolidated Portfolio Performance Reporting Offers the Little Guys a Chance to Shine

Consolidated portfolio reporting programs can run advisors into spending hundreds - even thousands - of dollars per month. Now smaller firms have a lower cost alternative for creating reports to show the performance of a client's complete portfolio, whether assets are managed by them or held in outside accounts such as a 401k or annuity contract. The new reporting feature is included in the Minuteman Advisor Services platform, an online ETF management program with automatic portfolio rebalancing.

Orange, Calif. (PRWEB) June 18, 2009 -- Here's a win for the little guy: an affordable alternative to what is normally a prohibitively expensive undertaking: consolidated portfolio performance reporting.

Investment advisor firms with five or fewer employees made up 50 percent of all SEC-registered investment advisers as of September 30, 2007 and currently, the number of first-time RIA registrations at the state and federal level continues to grow. Small and newly-registered advisors face special challenges, especially in regards to limited staff and what they are able to spend on systems to automate common activities.

Performance reporting is a function that every investment advisor must perform for their customers. Standards such as the CFA Institute's Global Investment Performance Standards (GIPS) provide a structure to the performance calculations. Unfortunately, providing clients with compliant reporting is not an inexpensive undertaking and done manually, can be very laborious. But with typical software pricing structures running easily into thousands of dollars per month, the result is predictable: only the big firms get the good stuff. But one software provider is out to change all that.

"Just because an advisory firm is considered 'small' shouldn't mean they are denied quality tools and programs," says Mitchell Maynard, founder of MDL Associates, an independent software developer.

In 2007 MDL Associates created a low-cost ETF portfolio management platform for investment advisors, the Minuteman Advisor Services Platform. Continuing their tradition of building affordable tools, the online Minuteman platform now includes a consolidated portfolio performance reporting program - at no extra charge. Advisors will be able show the performance of a client's complete portfolio, whether assets are managed by them or held in outside accounts such as a 401k or annuity contract.

The Minuteman platform already features automated ETF portfolio rebalancing. Releasing this module marks the next phase of MDL's overall business plan for the Minuteman Advisor Services Platform to provide an all-inclusive, cost effective management platform for passive investment managers.

Mr. Maynard summed it up: "Every advisor should have access to affordable technology because they ultimately impact the individual investor. With our platform, the impact of the little guys can be a positive one, too."

For platform details and sample reports, visit the Minuteman web site at www.minutemanadvisor.com.

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