STA Travel Launches New Cyber Wardrobe

Australia's leading travel provider for students and young adults, STA Travel, has stepped up its global rebranding campaign with the launch of a new-look website.

Melbourne, Victoria (PRWEB) June 16, 2009 -- First a new logo, now a spanking new look has been unveiled for STA Travel, Australia's leading travel agent for students and young adults, with the launch of its new-look website today.

The swanky new statravel.com.au features all new levels of interactivity and enhanced navigation capabilities for users, making it easier than ever to find that holiday of a lifetime - whether it's sinking steins in Germany, hanging with sloths in Costa Rica or scoring the perfect barrel in Bali.

A key innovation is the focus on social networking and user generated content. STA Travel have a growing network of bloggers who offer tell-it-like-it-is information on user experiences abroad, plus unique destination content for a refreshingly real look at the best places to visit.

The website will be further enhanced in the coming months with the addition of more new features such as user generated accommodation reviews and ratings, allowing travellers the opportunity to squeeze more pence from their pounds, more bang from their baht.

STA Travel's Product and Marketing Director, Basil Hyman, said the new website had been designed to provide the specialist knowledge and expertise customers needed to get the very best out of their trips.

"With a host of amazing images, informative comment, interactive features and an easy-to-navigate format, we hope it will inspire young people like never before to get out and see the world,'' he said.

"The new website is a significant step in the global rebranding of STA Travel, which is broadening its appeal to a wider audience of young people beyond the traditional student market."

ABOUT STA TRAVEL: STA Travel is a global travel specialist with 30 years experience sending young people on unique adventures across all corners of the globe. They offer an exclusive range of flights, accommodation, tours and expeditions in 90 countries, and send over 6 million passengers away each year. STA Travel has over 400 branches worldwide including more than 100 in Australia and New Zealand. Visit www.statravel.com.au for details on all products and services.

Media enquiries to:
Eva Kulma, Marketing Communications Coordinator- STA Travel
Phone: 03 8417 6927

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