Tomra of North America Partners with Vending Innovations LLC to Offer Recycling Solutions to Vending Operators

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Vending Innovations Will Offer TOMRA Reverse Vending Machines to New Channels, Promoting Consumer Traffic and Green Image for Operators

By promoting recycling, vending operators will increase their competitiveness at a time when more and more consumers are concerned about environmental sustainability.

Tomra of North America, a wholly owned subsidiary of Tomra Systems ASA (TOMRA) and leading global provider of advanced recycling solutions, today announced it is partnering with Vending Innovations LLC, a vending channel consultancy, to expand TOMRA's penetration of reverse vending machines (RVM) into non-traditional channels such as colleges, hospitals, transportation venues, entertainment facilities, sports arenas and business & industry. The partnership will increase recycling of plastic, aluminum and glass beverage containers in locations with high customer traffic.

"Vending locations have changed very little in recent decades. Providing consumers with a convenient, clean, simple, and environmentally friendly way to recycle their beverage containers will attract customers to the vending area, thus providing an appealing draw that encourages them to linger and purchase more goods," said Warren Stoll, Vice President Sales & Marketing, Tomra of North America. "By promoting recycling, vending operators will increase their competitiveness at a time when more and more consumers are concerned about environmental sustainability."

Consumers can insert their empty bottles into a TOMRA RVM, which looks similar to a traditional vending machine. Vending operators can also partner with consumer product and/or beverage manufacturers to sell four-color, billboard-quality ad space on the machines. Operators can also work with their venues to provide coupons or prize tickets in exchange for bottles. The RVMs come equipped with technology to allow TOMRA to access them remotely for repairs and preventative maintenance. In the event of a machine service issue, the machines automatically send e-mail notifications for service.

"Environmental sustainability and recycling are important, even more so to young people today. The ability to bring an advanced solution like RVMs to these environments is a real positive step in helping vending and foodservice operators become even more valued to the locations and clients they serve," said Paul Schlossberg, Vice President of Vending Innovations LLC.

TOMRA created the world's first automated bottle return machine in 1972. Since then, the company has installed nearly 65,000 recycling systems worldwide. Today, TOMRA collects more than 30 billion used beverage containers through its sophisticated recycling machines, which is equivalent to approximately three percent of the world's consumption.

About TOMRA of North America:
Founded in 1972 and headquartered in Asker, Norway, TOMRA is a global leader in helping the world to recycle and reuse its valuable natural resources. With operations in nearly 50 countries, TOMRA provides end-to-end recycling solutions including automated recycling machines for empty beverage containers; pickup, transportation and processing services; and waste sorting and compaction equipment sales. TOMRA started operations in North America in 1985 and today represents nearly 40% of total global revenue. Tomra of North America is headquartered in Shelton, CT. For more information, visit or call 203-447-8779.

About Vending Innovations LLC:
Vending Innovations LLC, based in White Plains, New York, is a consultancy that specializes in bringing new and innovative solutions to all levels of the vending channel, to drive greater shopper participation and more frequent purchases. Vending Innovations helps product suppliers and distributors to increase account penetration with strategies and tactics to drive increased sales and profits for established product lines, as well as to introduce new products and establish high levels of repeat purchases. The company also works with vending equipment and peripheral manufacturers to bring new technology solutions to the channel. For more information about Vending Innovations contact 972-877-2972.

Media Contact:
Patty Buchanan
FastLane on behalf of TOMRA
pbuchanan @


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