They just hammer people with ads on TV and many who are desperate to pay their bills take notice
Kansas City, MO (PRWEB) June 16, 2009
Augustus Gold and Silver, a nationally recognized Internet-based buyer of precious metals, recently launched an online marketing campaign to get the word out about its higher payouts and policy of publishing their prices. A respected industry leader, Augustus Gold and Silver has undertaken this latest online marketing blitz in direct response to what they consider to be abuses by many in their industry in taking advantage of those negatively impacted by the economy.
With so many in a state of financial panic, it's not surprising that alternative means of generating income are being considered across the board. Many would agree, consequently, that this elevated state of financial concern puts consumers at greater risk of being taken advantage of by unscrupulous members of a variety of industries.
This, says Augustus Gold and Silver President and CEO Ray Holley, is what has resulted in an abuse of power by a few of the largest buyers in the industry.
"They just hammer people with ads on TV and many who are desperate to pay their bills take notice," says Holley. "They send in their items with hope, trading what many people would consider common sense for just a chance that they are going to score big money selling their gold. The problem is that nobody in those commercials ever said how much they would pay them for gold, and neither do their websites. The reality is that in most cases these companies' payments amount to much less than the consumer expected. They don't get what they want, they are discouraged by the whole experience, and the reputation of the entire industry gets a black eye in the process."
The co-founders at Augustus Gold and Silver have come out swinging against the tactics currently being employed by many in their industry - recently redoubling their efforts to reach consumers who are interested in the legitimate sale of their gold and silver items for prices much higher than industry averages. Paramount in its marketing message is the company's policy of publishing their prices; something that goes against the standard procedures currently in place in the industry. They also promote the prices they pay out - typically more than 300% that which is being paid by companies on television ads promoting cash for gold and silver. Their payout, they note, is also one of the fastest in the industry. Augustus representatives call their customers to offer them a quote within 24 hours of receiving their package.
But this is only part of the reason that Augustus Gold and Silver has been recognized by consumers, says Holley. "We went into this business because we saw hardworking people being taken advantage of by those who called themselves experts." says Holley. We're not ashamed to be fairly new to the industry, nor do we think us having been in business for decades would affect our performance as buyers today. The truth is that a ten year-old kid could learn to weigh and test gold and silver items; we just know how to treat people right. Some of the worst offenders in the industry are the ones touting how long they've been in business."
Holley and his partner, co-founder Jerry Nelson, hope that their renewed efforts to reach the public will derail those operations that they feel minimize their industry.
"Our integrity as individuals and as a company means everything to us," says Nelson. "Our customers know we're an open book, and we mean what we say. We don't just throw a number at our customers; we make them an offer - based on real market prices that are updated daily - and we walk them through the process of how we calculated the price we are offering. We do right by them."
Augustus Gold and Silver, a subsidiary of Precious Metals Exchange, Inc, has been in business since July 2008. As a respected buyer of gold and silver, Augustus has established a reputation for being one of the few honest and ethical companies left in the precious metals business. They buy gold and silver jewelry, coins, flatware, and sterling items based on published market prices.
To learn more about the services of Augustus Gold and Silver click here.