What we are seeing as we exit the recession is that doctors who were savvy enough to step up and boost their case acceptance skills and marketing strategies are the ones we see increasing the chance of the consumer/patient accepting treatment.
Seattle, WA (PRWEB) June 23, 2009
Big Case Marketing, the global leader in marketing for dentists, dental marketing for the dental office, and dental case presentation for large cases and Dental Idea Lab, a Boston based coaching and consulting firm for dentists with advanced clinical training, has announced dates for the 2010 Maximum Dental Success System™--dentistry's only annual gathering focused on just marketing and sales for the highly trained clinician. The 2 day Summit will be held in Orlando, Florida, January 15-16, 2010.
The Summit is devoted solely to marketing and sales for the advanced clinical dental office. A sample of items to be covered at the summit include: Why a mindset change is the most important change dentists can make for 2010. The new dental economy (post-recession) and what it means for the dental practice in the new economy. How members of the Elite Program routinely adapt proven concepts to changing marketing conditions to continue to have success regardless of the economy. How to become a trusted authority by using Radio interviews to set the doctor apart from the competition. How to gain back hours a week by using militant time management techniques that most dentists say are impossible to implement in a dental practice.
The need to knows of Web 2.0. Learn how to dominate the internet "space" that now gets more daily traffic than Google. How to develop a TV commercial that will make dentists proud to be a patient. Why using boring, canned newsletters with yesterday's news is killing the practice's marketing ROI. Why it's a waste of internet marketing money if these four simple functions don't happen with the practice web site right now. How to avoid spending $23,000 with one of those mega dental firm web site producers to get video on the site and do the same thing for $5,000 or even less if one is a little bit tech savvy. Blogs, newsletters, web sites, web video, postcards, books, special reports --why and how. Where to Start and How to Know What's Really Working? How to compete with the "ClearChoices" out there who are willing and able to spend millions of dollars annually on marketing.
The 10 key concepts needed with 21st century case acceptance. How to link up every practice system for maximum marketing and case acceptance results. 5 things that staff do on the phone to kill patients and cases. The annual case presentation award for best case presented and accepted. The one technology that gives the quickest boost in results with marketing and case acceptance. How to balance external and internal marketing in the new dental economy. How to plan the annual marketing calendar. Which months are critical to success?, and How to buy media in the most effective way to get more marketing for the same investment.
Additionally, live ad critiques of marketing and ads submitted by attendees will take place. Doctors who invested in the Maximum Case Acceptance System (http://www.CaseAcceptance.com) as well as members of Big Case Marketing's Elite Program receive complimentary registration.
Dr. James McAnally, CEO of Big Case Marketing and author of 'The Gloves Off Guide to the Biggest Marketing Secrets in Reconstructive Dentistry, states, "What we are seeing as we exit the recession is that doctors who were savvy enough to step up and boost their case acceptance skills and marketing strategies are the ones we see increasing the chance of the consumer/patient accepting treatment."
Dr. Larry Brooks, the CEO of Smile-Vision, a full-service dental laboratory and cosmetic dental imaging services states, "As a long-time student of sales as both dentist & lab owner, I've been around long enough to know whose telling it like it is or simply filling the room with recycled 'hot air.' In the 70's, it was Walter Hailey, then Paul Homoly, and now for the 21st century, Dr. James McAnally. For dentists who want acceptance on more comprehensive treatment plans AND at higher fees, James is their man, and this summit is one more way doctor's can get access to the latest in marketing and sales in the profession."
Big Case Marketing's tenant is that it's never been more important for doctors to structure marketing, case acceptance and patient qualifying systems to prevent waste of time in the practice to control overhead related to appointments. The summit is one more avenue to deliver those essentials.