Business innovators know the value of brand awareness
New York, NY (PRWEB) June 17, 2009
Arbor Books (http://www.arborbooks.com), the largest and oldest ghostwriting firm in the world, announced the addition of more business writers to its roster.
Answering the increased demand for ghostwritten business books and corporate histories, Arbor Books provides business leaders and entrepreneurs with the very best in ghostwriting talent, according to Dan Hooks, one of their business book specialists.
"Business innovators know the value of brand awareness," says Arbor Books cofounder Larry Leichman. "It's not enough to simply be an expert in your particular field. You have to get your name out there and show people what you can do. A ghostwritten business book or corporate history is a great way for businessmen and women to do that."
Among the many reasons his clients come to him, Mr. Leichman says he has developed a list of the top six reasons why writing a business book or corporate history can be beneficial to the author. These include:
Using it as a calling card
- Media attention
- Building a brand
- Sharing expertise
- Becoming a guest expert (a "talking head" on radio and TV)
- Creating a corporate history
Joel Hochman, cofounder of Arbor Books, says that many if not most business books are ghostwritten or heavily edited. "Many professionals don't have the time to write a book, but they have the expertise and the conceptual ideas. That's where we come in."
"We're always looking to stay one step ahead of what we think our customers are going to want," says Mr. Leichman. "We've gotten some of the very best in the business to work for us and we're ready and able to provide top-notch service to experts in finance, banking, retail and commercial fields."
Cofounders Joel Hochman and Larry Leichman are publishing-industry veterans and are listed in Literary Market Place.