BCT promotes Larissa Schenck to Vice President of Sales & Marketing

Larissa Schenck has been promoted to Vice President of Sales & Marketing for BCT. Larissa will continue to oversee BCT's National Account Sales effort and additionally will be responsible for Marketing Strategy, Brand Positioning and Advertising Communications for BCT.

Fort Lauderdale, Florida (PRWEB) June 16, 2009 -- Larissa Schenck has been promoted to Vice President of Sales & Marketing for BCT. Larissa will continue to oversee BCT's National Account Sales effort and additionally will be responsible for Marketing Strategy, Brand Positioning and Advertising Communications for BCT.

Peter Posk, President, stated "Larissa has done an outstanding job overseeing our National Account effort over the past several years. Most recently she led our entire rebranding effort, which has been received exceedingly well. She has a great strategic mind, and is also a solid tactical planner."

"With orderprinting.com for corporate identity ordering, our retail online catalog for online print design and our state of the art preflighting solution, PerfectSend, BCT has the most widely used online print ordering solutions in the industry. Additionally we integrate with many other 3rd party online solutions, such as ARIBA, Oracle, Quantum and Four51," she said.

"With over 60 plants across North America and over 30 four color presses in every major shipping zone, we offer distinct advantages for print resellers over centralized manufacturers," Schenck stated. "I am very excited to present our rebranding strategy to the print industry. Our rebranding initiative will continue with forward momentum as a living brand to continuously leverage the advancements pursued in the BCT Network."

Larissa graduated from New York University in 1990 with a B.A. At NYU, she was a New York University Trustees Scholar and a member of the Alpha Lambda Delta National Honor Society. After a year of post-graduation travel, Larissa joined The Gartner Group in Stamford, Connecticut where she managed over 300 accounts with business retention as her main focus.

In 1995, Larissa joined Cebal Americas, a specialty packager, where she spent nine years managing multi-million dollar global accounts. This position offered the opportunity to interface with many business cultures during her international travels. After relocating to Boca Raton, Florida in 1997 with Cebal Americas, she became responsible for managing her own satellite office in addition to a team of key account service representatives. Larissa's sales management skills led to an account base in excess $42 million with an average annual growth rate of 19%.

About BCT:
BCT is the largest wholesale stationery printer in North America. Founded in 1975, BCT's 60+ production plants throughout the United States and Canada are your wholesale only source for high quality printing of Full Color and Spot Color Business Cards, Stationery, Postcards, Catalog Sheets, Thermography and Flat print, Custom Stamps, Custom Labels, Booklets and Finishing Services. Additional information about BCT is available at: http://www.bctonline.net.

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