EYE WEEKLY Gets On-the-Go with its Readers
EYE WEEKLY launches first Toronto-based mobile product to combine
the city's movie, music, and club listings with original content.
Toronto, ON (PRWEB) June 18, 2009 -- Toronto's EYE WEEKLY has launched the first Toronto-based mobile product to combine comprehensive movie, music, and club listings with original content. Using any web-enabled mobile device, readers can text EYE to 799799 or visit m.eyeweekly.com to access EYE WEEKLY's mobile website where they can search movies by title, theater, or date plus discover hundreds of Toronto live music acts and the hottest dance clubs. Developed in partnership with MyThum Interactive, the seamless mobile experience merges EYE WEEKLY reviews and selected content with its powerful listings database, enabling users get the best of the city when they're on the go.
"As the first Canadian print publication to go online fourteen years ago, we're again on the forefront of responding to the needs of our audience by delivering EYE WEEKLY content when, where, and how they want it." says Leslie Andrachuck, Online Director. "With local content leading the mobile arena, it's a natural evolution that EYE WEEKLY invests in delivering its content to a mobile audience. In fact, virtually 100% of our readers are active mobile users, with more than 25% owning either an iPhone or Blackberry alone, according to a recent reader survey.
In addition to providing Toronto movie, music and club listings on the mobile site, each day EYE WEEKLY staff selects its must-see/must-do events with its T.O. Do List plus posts reviews of the latest films and concerts, which will also be made available via mobile. "It's this original content that culturally curious Torontonians have turned to EYE WEEKLY for -- we're a highly respected filter that helps our readers sift through the clutter of the big city, "says Stuart Berman, online editor. In addition to the mobile site, which is free to readers (standard carrier text and data rates apply), users can choose to get the latest EYE WEEKLY headlines on their mobile device via Twitter, Facebook, or Viigo, a popular mobile content and services platform for smartphones.
"We're proud to have been selected by EYE WEEKLY to create their mobile site," says MyThum Interactive President & CEO Michael Carter, "This is the first truly Toronto-focused service we've developed and we're excited to continue to work with EYE WEEKLY to launch new mobile marketing and communications programs to reach its readership."
"We're preparing EYE WEEKLY for mobile opportunities and will be piloting new marketing programs and exploring new sponsorship and mobile advertising products with our advertisers in 2009 and beyond," adds Andrachuk.
For more information, please visit eyeweekly.com/mobile or contact Jennifer Howe (Star Media Group, 416.596.4301, jhowe(at)starmediagroup.ca)
About EYE WEEKLY and EYEWEEKLY.com
For the past 16 years, Toronto's cultural vanguard have turned to EYE WEEKLY to discover the best of what Toronto offers - from movies, arts, and music, to clubs, food, and more. Boasting the largest distribution of any urban weekly in Canada, EYE WEEKLY is distributed at more than 2,600 convenient locations throughout the Greater Toronto Area (GTA). As Canada's first print publication to go online in April of 1994, EYEWEEKLY.com is the interactive resource for 18- to 35-year-old urban lifestylers exploring cultural activity in the city. Daily coverage of Toronto's most engaging people and events, exclusive video of concerts in Toronto's hottest clubs, and the city's most comprehensive events database come together to create an indispensable website for Toronto's culturally infused community.
About MyThum Interactive Inc.
MyThum Interactive is Canada's leading mobile media company, helping brands and broadcasters to build a direct relationship with consumers through their mobile phone. MyThum powers mobile strategies using a comprehensive toolkit that includes text messaging, interactive television, mobile web, rich content, interactive voice response and promotion through out-of-home digital media. MyThum is a privately held company based in Toronto. For more information, visit www.mythum.com or contact Sharelle Haghani at 416.848.4115 x250.
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