Outdoor Lighting Perspectives Creates Business Relationship Management Roles

Richmond, Va. (PRWEB) June 18, 2009

Leading residential outdoor lighting company, Outdoor Lighting Perspectives (OLP), has hired Karin Harrison and Jane Walker as Business Relationship Managers with primary responsibility for the new Preferred Referral Partnership Program, designed to obtain referral trade partners in the outdoor living category.

Harrison and Walker will collaborate with OLP franchisees to identify and cultivate partnerships with the ultimate goal of growing leads. As part of the Preferred Referral Partnership Program, Harrison and Walker will handle special event planning, lead database management and business networking. They also will be responsible for working with OLP franchisees to create and implement business development plans.

"Karin and Jane bring extensive experience in networking and planning, making them the ideal advocates for our franchisees as we work to expand strategic partnerships and potential sales leads," said Larry Spada, vice president branding and marketing for Outdoor Living Brands, the parent company of OLP. "Their knowledge and ability to foster relationships will be an invaluable asset to our franchisees' business growth."

Harrison, a graduate of Kansas State University, began her career at Information Resources, Inc. as a registration manager and conference assistant. She also worked for Hart Publications, Inc. as a marketing manager within the Conference Logistics Group and later as a conference manager overseeing special event planning, marketing and budgets for the company's extensive conference activities.

Harrison also spent a large portion of her career at Royall & Company in roles that included strategic targeting analyst, account director and program manager. Prior to joining OLP, Harrison worked for MCM Marketing in Richmond as a client services manager working with a wide range of clients regarding the planning and implementation of marketing activities.

A graduate of the University of Richmond, Walker worked at Octagon Sports Marketing, where she developed marketing plans, oversaw e-mail marketing and created a plan for Octagon's future digital media endeavors. Walker also worked at FOX TV in Richmond, Va. in sales where she was responsible for developing marketing plans to maximize brand awareness for local businesses.

Outdoor Lighting Perspectives (OLP) is America's largest full-service outdoor lighting specialist and part of the Outdoor Living Brands franchise company based in Richmond, Va. Soon approaching 100 independent franchisees around the world, OLP has redefined the outdoor lighting category through the application of innovative lighting designs and eco-friendly technologies. OLP installers offer no-obligation demonstrations in the latest concepts in outdoor lighting to enhance the beauty, safety and security of a home. For more information, visit http://www.outdoorlights.com.

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