Digital Agency Performance Study from The Society of Digital Agencies (SoDA)

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The Society of Digital Agencies is providing the secure outlet and data analysis to see how agencies "Stack Up" to industry peers.

the problem is of course that there is very little data readily available for our specific industry. That is where an organization like SoDA can add significant value by providing a private method for obtaining detailed information that allows agency owners and managers to see typical ranges and know where they may need to tweak their own business.

The Society of Digital Agencies (SoDA) has begun to gather responses for their annual 2009 Digital Agency Performance Benchmark survey. The survey will allow agencies to confidentially submit their own information and see how that compares to other digital agencies.

As a senior manager at a digital agency the opportunity to view the results of the survey can only be obtained by completing the survey here: http://www.sodaspeaks.com/survey/

In appreciation for completing this short questionnaire (12 questions), SoDA will provide the aggregate results of the survey. All information will be kept completely confidential. This type of information can be invaluable to identify areas of competitive differentiation and profitability improvement compared to other digital agencies.

"One question that comes up regularly is 'How does my agency stack up against the rest of industry'?", says Paul Lewis, SoDA's Director of Operations, "the problem is of course that there is very little data readily available for our specific industry. That is where an organization like SoDA can add significant value by providing a private method for obtaining detailed information that allows agency owners and managers to see typical ranges and know where they may need to tweak their own business."

The survey will be available for the month of June 2009.

SoDA Contact:
Kendyll Picard
Communications Coordinator
communications at sodaspeaks dot com

Twitter @SoDAspeaks

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