Distributors around the country are looking to increase revenues by implementing a model of balanced and sustainable growth. In a relationship with GoGo Cast, George Greer Co. will continue to set the bar as leaders in the retail experience, integrity, security, and profitability
Providence, RI; Silicon Valley, CA (PRWEB) June 17, 2009
George Greer Co. founded in 1934 and a 75 year old distributor of the world's finest snack food to over 3,000 retail outlets has selected GoGo Cast, Inc. as its exclusive vendor for the deployment, management and aggregation of its new digital media display network.
By deploying GoGo Cast's aggregated network of digital media and audience-targeted content George Greer Co. is able to more effectively deliver and measure the effectiveness of advertisements, promotions and other information delivered to more highly targeted audiences at more appropriate times and locations.
The agreement which is expected commence immediately will generate more than $10 million of new business to GoGo Cast, a Silicon Valley-based company, and over $3 million to George Greer Co. Using a combination of narrowcasting and above display placements will allow retailers of any size to customize promotions, offer printable coupons, build brand loyalty and engage in "day-parting" - such as promoting coffee and breakfast foods in the morning and soft drinks and snacks in the afternoon
"We are excited to have selected GoGo Cast as our valued partner, providing us with a network of the most technologically-advanced, yet easy-to-deploy, cellular, digital advertising displays," said Al Greer, George Greer Co., President.
"Distributors around the country are looking to increase revenues by implementing a model of balanced and sustainable growth. In a relationship with GoGo Cast, George Greer Co. will continue to set the bar as leaders in the retail experience, integrity, security, and profitability," Mr. Greer added.
"We are pleased to have been selected as the exclusive digital media partner for George Greer Co. and look forward to deploying a new generation of state-of-the-art equipment and services that will benefit George Greer Co., their brands, the local retailers and the local economy," concluded David Paolo, GoGo Cast President and CEO.
About GoGo Cast, Inc.
GoGo Cast, Inc. is an on-demand, out-of-home digital media company that enables vertical market segments to directly communicate with their clientele. Using an aggregated network of digital media and audience-targeted content, GoGo Cast delivers direct-to-consumer advertising that enables retailers, brands, manufactures, advertisers and promoters to reach highly targeted audiences, influence brand choice and receive measurable results. With GoGo Cast's content network and commercial grade digital screens, advertisers can deliver messages that influence consumer buying decisions at the right place, at the right time.
Press releases are available on GoGo Cast website
GoGo Cast Inc.
About George Greer Co.
George Greer Co. was founded in 1934 and is a 75 year old distributor of the world's finest snack food to over 3000 retail outlets.
GoGo Cast Inc.
David R. Paolo