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Child's Play Communications Introduces Music Moms - Where the Power of Music Meets the Power of Mom
Child's Play Communications, specialists in publicity and marketing communications for products and services targeted to moms, is excited to announce the launch of Music Moms. Recognized for its successful outreach to top media for the past two decades, and more recently for its extensive social media and direct-to-mom capabilities, Child's Play Communications is introducing a unique opportunity for marketers to increase visibility of their music projects through influential online moms.
New York, NY (Billboard Publicity Wire/PRWEB ) June 19, 2009 -- Child's Play Communications, specialists in publicity and marketing communications for products and services targeted to moms, is excited to announce the launch of Music Moms.
Recognized for its successful outreach to top media for the past two decades, and more recently for its extensive social media and direct-to-mom capabilities, Child's Play Communications is introducing a unique opportunity for marketers to increase visibility of their music projects through influential online moms.
Music Moms is a subdivision of Team Mom™, Child's Play Communications' award-winning network of mommy bloggers - influential, enthusiastic, social-media-savvy women who have been recognized for voicing their opinions thoughtfully and honestly. This active network of moms reaches more than one million other moms per month. Moms are responsible for more than 80% of all household purchases.
"We have been working with moms for more than 20 years and are in tune with the interests, trends and needs of bloggers across the country," said Child's Play Communications president, Stephanie Azzarone. "Music Moms is a great way to create buzz surrounding music artists. Members of Music Moms will be the first on their (virtual) block to know about new music, and to share that information with their online friends--thus positioning themselves as the go-to moms in their online communities."
Music Moms reviews music across all genres, as well as children's music.
According to recent report from eMarketer, there are 32 million moms online in the US today, and the number is growing. Music Moms puts music in the hands of influential mommy bloggers across the nation. Companies such as Universal/Motown records have already participated in the Music Moms program.
Child's Play also has the ability to create other innovative marketing opportunities through Music Moms including events and more. Music Moms is the newest addition to Child's Play Communications extensive array of proprietary services including Team Mom, Web Mom, Mom Fests, Bloggers Brunch, Insider Mom Network, and more.
About Child's Play Communications
Child's Play Communications is the leading agency specializing exclusively in public relations and marketing communications for products and services targeted to moms. Clients have included leaders in their fields such as Warner Bros. Consumer Products, Universal/Motown, Hasbro, CVS/pharmacy, Parents magazine, Elmer's, Sylvan Learning Center, Samsonite, National Geographic, Gund and Kidz Bop. Based in New York City, Child's Play celebrated its 20th anniversary in 2008 by launching exciting new services to help clients communicate with moms most effectively, through traditional media, online and directly. When it's important to reach this influential market, Child's Play is the agency to call. For more information, please visit our Web site at www.childsplaypr.com, or our blog, Mom Market Trends, at www.mommarkettrends.com. Follow us on Twitter at ChildsPlayComm, www.twitter.com/ChildsPlayComm.
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See the original story at: http://billboard.prweb.com/releases/2009/06/prweb2547434.htm
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