IEG Launches Online Training Series for Corporate Marketers: "Sponsor Smarter: How to Profit from the Current Buyer's Market"

IEG has developed a new online training series: Sponsor Smarter: How to Profit from the Current Buyer's Market. IEG is launching this brand new training to give sponsors the tools and strategies they need to meet sponsorship's challenges.

Chicago (PRWEB) June 19, 2009 -- Today's economic situation has every marketer asking many questions when it comes to sponsoring sports, entertainment, causes, events and associations. It has probably never been more difficult to sit in the sponsor's seat.

That's why IEG has developed a new online training series: Sponsor Smarter: How to Profit from the Current Buyer's Market. IEG is launching this brand new training to give sponsors the tools and strategies they need to meet sponsorship's challenges.

Sponsor Smarter provides sponsors with a comprehensive blueprint to immediately take their sponsorships to a more competitive and profitable future.

The series includes six webinars, downloadable workbooks totaling more than 100 pages, and PowerPoint presentations for each webinar, plus a one-on-one consultation with an IEG expert and access to a sponsors-only online forum. The best part: No travel, no time constraints, no limits -- participants may view each webinar at their convenience -- as many times as they like and share with as many of their colleagues as you like!

The complete Sponsor Smarter Online Training Series includes:

Series of Six Webinars with unlimited viewing for 30 days, from any computer, anywhere, anytime

-Webinar 1: Portfolio Strategies: Selection and Refinement offers a sponsorship selection model and key insights into setting strategy up front
-Webinar 2: Activating Sponsorship for Maximum Impact and Relevancy delivers best practices and successful examples of sure-fire ways to leverage
-Webinar 3: Establishing What a Sponsorship Is Worth shows how to value the tangible and intangible elements of sponsorship packages
-Webinar 4: Negotiating Favorable Sponsorship Contracts shares valuable advice on how to handle sticky issues such as exclusivity, in-kind value and renewal options
-Webinar 5: Managing a Winning Sponsorship Program delves into internal issues and practices as well as going out of house for support
-Webinar 6: Measuring Your Return on Sponsorship demonstrates how to evaluate partnerships to demonstrate actual impact on the bottom line

-Downloadable Workbook provides thorough documentation and reference tools for implementing a sponsorship strategy
-Downloadable PowerPoint presentation from each webinar to use as a checklist to stay on course
-One-on-one call with an IEG expert for a 20-minute meeting that gives each sponsor an opportunity to earn valuable feedback regarding the tough sponsorship challenges it faces
-Private online forum for networking allows participants to share challenges, ideas and practices with their peers, as well as ask follow-up questions of IEG's trainers

IEG's Sponsor Smarter: How to Profit from the Current Buyer's Market Online Training Series costs $496.

For complete information, visit www.sponsorship.com/sosonline or call IEG at 800/834-4850 (outside the U.S. and Canada, call 312/944-1727).

About IEG, LLC
IEG is the world's leading provider of consulting, valuation, research, training, information and analysis on sponsorship. Founded in 1981, IEG provides corporations and properties with the strategies and tools to harness the sales and marketing power of sports, arts, entertainment and cause marketing.

IEG offers services that include sponsorship consulting, competitive intelligence and valuation. IEG also publishes IEG Sponsorship Report, the international biweekly newsletter on sponsorship; the IEG Sponsorship Sourcebook, the definitive guide to sponsors, properties and agencies; and other industry publications and sources.

IEG also is the leader in sponsorship training. Its internationally renowned Sponsorship Conference, now in its 26th year, attracts a capacity crowd of delegates each year. Through its conferences, seminars and online training, IEG has trained more than 45,000 sponsorship executives worldwide.

For more information about IEG and the sponsorship industry, please visit www.sponsorship.com.

###