Gulf Publishing's Marketing in the Oilfield Conference to Examine Importance of Integrated Marketing in the Energy Industry

Houston, TX (PRWEB) June 19, 2009

International executives to discuss how digital media and tough economic times are shaping the marketing landscape.

News Facts:
Gulf Publishing Company will host senior and executive level energy marketers at the 2009 Marketing in the Oilfield conference in Houston, Texas on August 13, 2009. The event will focus on new and strategic tactics surfacing in marketing and communications in light of current market conditions and the exponential growth of digital media tools.

Marketers today are having to do more with less, and constantly prove their importance in times of budget cuts and downsizing. New tactics and emerging digital trends are allowing marketers to increase cost-effectiveness and better demonstrate ROI. This conference will demonstrate the best practices in achieving these goals.

Have marketers been measuring marketing communications incorrectly? A new model measuring media consumption versus communications may be the answer. Case studies will show how correctly allocating media spend and measuring media consumption can positively improve results.

Topics will include:
How to continue an effective marketing program with a reduced budget and a smaller marketing team, the latest developments in integrated marketing and lead generation, new techniques to measure ROI, and prioritizing a marketing plan for your client

• Confirmed speakers include:

Aaron Kahlow, Founder, Online Marketing Summit and Managing Partner, Business Online
Ann Mathis, Director of Marketing, Baker Hughes, Baker Petrolite
Becky Byrd, VP Corporate Marketing, NOV
Denise Patrick, Vice President of Marketing and Creative Services, Pierpont Communications
Don Schultz, Professor Emeritus-in-Service of Integrated Marketing Communications at Northwestern University
Doug Hutton, Associate Director, Marketing Leadership Council, Corporate Executive Board
Eric Johnson, Vice President, Marketing, SolArc
John McKeever, President, Gelb Consulting
Kjetil Undhjem, Vice President of Corporate Communications, StatoilHydro
Robin Swanger, Global Marketing Manager, Baker Hughes
Vikas Mittal, J. Hugh Liedtke Professor of Management and Marketing at Rice University

Quotes - or talk to us directly:
Hadley McClellan, Director of Events, Gulf Publishing Company:
"This conference will emphasize the issues that matter most to today's marketing professionals. Marketers today must do more with less, while constantly proving the worth of their programs to their clients. Speakers at Marketing in the Oilfield will present case studies and best practices that will help Energy marketers learn how to run more effective campaigns and increase ROI for their companies."

Relevant Links:
Gulf Publishing Company site: http://www.GulfPub.com
Follow us on Twitter: http://www.Twitter.com/EnergyMarketer
Join our group on LinkedIn: http://events.linkedin.com/Marketing-Oilfield/pub/83829
Marketing in the Oilfield page: http://www.gulfpub.com/product.asp?PositionID=1148226&ProductID=11188&PageID=22760

Multimedia:
Doug Hutton of Marketing Leadership Council discusses the organization's research on customer touch points in the B2B buying cycle in the first of a series of interviews with Marketing in the Oilfield speakers. Listen in here: http://www.gulfpub.com/product.asp?PositionID=1166027&ProductID=11188#Element_8392

Contact:
Lindsey Donnell
(713) 627-2223
ldonnell @ piercom.com

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