Avitage and LeadLife Solutions Partner to Offer an Integrated Solution for Marketing Automation

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The Two Companies Will Present a Webinar Discussing How to Build and Deliver Content that Fulfills the Promise of Marketing Automation at Upcoming Virtual Event

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This integration not only delivers the power of our combined software applications, but provides access to Avitage knowledge and expertise to provide the assistance they need to create, manage and prepare content for delivery to execute an effective lead-management program with our system.

Avitage, (http://www.avitage.com), a marketing-automation and sales-enablement company, and LeadLife Solutions, (http://www.leadlife.com), a marketing automation software company, announced today the integration of their systems and Avitage services, to provide a comprehensive demand-management solution for companies of all sizes.

The solution integrates the LeadLife marketing-automation system with Avitage Collections, a streaming and multimedia content management and delivery system. With Avitage methodologies and services to create content, customers receive a unique and tightly integrated solution to create, manage and automatically deliver highly tailored content based upon buyer profiles, interests, stages of the buying process and other factors.

"LeadLife provides marketing specialists to assist with lead management best practices and implementation. Prospects are also looking to support understaffed marketing organizations with content and resources fully designated to their companies' campaigns and processes," explained Lisa Cramer, president of LeadLife Solutions. "This integration not only delivers the power of our combined software applications, but provides access to Avitage knowledge and expertise to provide the assistance they need to create, manage and prepare content for delivery to execute an effective lead-management program with our system."

Jim Burns, CEO of Avitage, points out, "For more than ten years, we've delivered lead-generation services, such as webinars and webcasts. We also create and manage multimedia content, so it can be delivered using ALL delivery media and methods. This is yet another delivery method we enable for both marketing and sales. Once we started using the LeadLife system for our own purposes, it became immediately clear that we needed to integrate it and make it part of our service portfolio, moving us beyond lead generation into lead nurturing and even sales delivery support."

Avitage and LeadLife Solutions will be among several co-sponsors of the BtoB magazine virtual event on Tuesday, July 23, 2009, Lead Generation for the Digital Age. Executives from both companies will present a webcast titled: Resolving the Content Rubik's Cube: How to Build and Deliver the Content that Fulfills the Promise of Marketing Automation.

Representatives from both companies will be available in the Avitage booth during the day-long event to engage participants through the unique Avitage iNgage Presenter, a Flash console that delivers online experts in streaming audio and video with visual support to conversations.

To register and attend this free, online virtual event, visit:
http://w.on24.com/r.htm?e=137553&s=1&k=1E4584C2A969E4AEFAA97CB93E4BB4C8&partnerref=avitage

To view a short, streaming multimedia vignette, created using the Avitage process, which demonstrates the process and integration of the LeadLife and Avitage Collections systems and workflow, visit:
http://www.avitage.com/vsr/062309/pods/04/index.html

To experience LeadLife-enabled websites, go to Avitage at http://www.avitage.com and LeadLife Solutions at http://www.leadlife.com.

About Avitage
Avitage is a marketing-automation and sales-enablement company. We accelerate customer buying cycles with a comprehensive set of services we call the Avitage iNgage program. This helps marketing and sales organizations create, manage and deliver compelling communications aligned to and in support of their customers' buying process. It improves the way marketing and sales professionals: prospect and generate leads, nurture leads and develop accounts, create compelling content to deliver important messages and engage customers with appropriate communication tactics that improve customer conversations and conversion rates.

We are unique in our ability to create multimedia content--we call them multimedia vignettes--that are tailored to common marketing and sales communication scenarios. We do this quickly, at high volumes, as professional, highly tailored and personalized shows, but at costs well below agency or traditional production costs.

Learn more at http://www.avitage.com or call us at 781.522.8000.

About LeadLife
LeadLife Solutions, Inc. is a provider of on-demand lead management software that enables B2B marketers to automatically track, score, prioritize and nurture leads. With LeadLife's flexible and intuitive software you can increase the value of your lead generation dollars online/offline, qualify sales leads, shorten sales cycles and increase your marketing ROI. For more information on lead management visit http://www.leadlife.com or call 1-800-680-6292.

(R) Flash is a registered trademark of Adobe Systems Incorporated.
(C) Copyright 2009 Avitage, Inc. and LeadLife Solutions. All rights reserved.

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Heidi Thompson
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