tyBit Search Engine Scores Six Figure Sale for Advertiser

• ShareThis Email PDF Print

Only tyBit’s Social Network Pays Members to Play.

Fayetteville, NC (Vocus) June 20, 2009

Today, tyBit (http://www.tybit.com) of NC announced free promo registrations for Keywords inside their Global Keyword Registry or GKR. Keyword registrants are advertisers, ad agencies or resellers who purchase keyword ad display positions between the number 1 and number 10 spots when someone performs a natural search on the tyBit search engine. They bid for and place their ad for a period of time ranging from 24 hours to any duration, if they set their campaign to renew. The natural results are displayed along with the sponsored keywords. “Regardless of how many times their ads are clicked, the registrants pay one flat rate for that period," said Sean McCoy, CMO of tyBit. Today the company announced a free try-buy for any advertiser until July 31st 2009. The Global Keyword Registry gives customers who pre-register, the ability to purchase a Keyword and secure the ad position with no concerns about click fraud at https://.ads.tybit.com.

“We are hitting over 70 million searches per month, said Clarence Briggs,” CEO of tyBit. “Since coming out of Beta, we have over 5,000 advertisers, integrated 9 major partners with thousands of affiliates. The GKR is an auction or bidding system,” according to Briggs. “A registrant submits a bid for a keyword and will automatically move to the top position if they are the only one or highest bidder for a keyword. “They actually show you the number of searches per day and per month for a keyword,” said Sharon Hartman, GM of Environmental Sustainability Group or ESG, Inc. (http://www.envsgoutlet.com). I looked up the term “pest control” and saw between 6,000 and 7,000 searches a day on it,” said Hartman. “I purchased the key phrase “pest control” for a fraction of what it cost me in other engines, set up my ad up, pointed it to my website and I am getting about a 20% click through rate and can see all the traffic in the tyBit report as well as my own web analytics. I’ve already closed three major sales to government agencies including a $429,000 sale.” However, Hartman is being tight lipped about the keyword for that sale.

As William Harrison of Lottery Software, LLC knows firsthand, click fraud is real, expensive, and shows no signs of disappearing. "The problem is the affiliate model is based on Pay-Per-Click without any accountability. The credibility of a system where affiliates get paid every time my ads on their websites are clicked without any detailed reports is difficult for me to accept. tyBit’s GKR is the right model for me even though tyBit does offer PPC as well. Both tyBit’s reporting systems provide me with something that no other ad venue will and that is a bill with the IP address of who clicked, user agent and much more. I can even include my phone number inside a GKR ad. And, the advertiser control panel allows me to click and dispute a click right in my own account management panel.”

In a world of burgeoning social networks nearing overload and saturation, http://www.tyVille.com breaks the mold of the mundane where unlike Facebook or MySpace that serve advertisements across user profiles for the benefit of the network, tyVille users can elect to profit from such ads by virtue of their own popularity, interests and traffic. “A member builds a real estate profile that attracts a lot of traffic, we serve real estate relevant ads,” said Kitti Jo Finch, GM of tyBit.com. “A member who is a sports enthusiast might attract ads from Nike, Reebok, or Budweiser,” said Finch, “the possibilities are limitless and we pay 40% to members of the gross revenue earned,” said Finch. “Only tyBit’s Social Network Pays Members to Play.”

John Nelson, a new member of tyVille, recently earned $253 in commissions using the new affiliate features now part of tyville.com. “This is very cool and very easy money”, said Nelson, “Maybe not as many features as some of the other networks yet, but the most important one is that I can earn money off from my profile’s content. I invited friends to my tyville.com profile from other networks where I already was a member who had interests similar to mine, and within a few days realized the more people I invited, the more they interacted, the more money I’d make.” tyVille also offers free web based email, photos, videos, chat, instant messaging, blogs and will soon roll out video conferencing and a native electoral system.

“We quickly came to understand that it’s the end users’ wants and needs that make social networking a powerful venue, not the brand or technology. When we began the development of tyVille, we quickly realized the biggest shortcoming in the social network space was no direct financial reward for members, and if anyone should benefit from user generated content (UGC), it should be the people who create it,” said Briggs. “The benefit to our advertisers is laser-precision relevancy delivered by our search engine ad platform to individual user profiles based on their interests and content,” continued Briggs.

According to Lightspeed Research and the Internet Advertising Bureau (IAB), “Online audiences relate most to advertising that is relevant, useful and with purchase incentives and special offers.” The IAB also pointed out that “Social Media's strength is in the personal connections it enables, the peer-to-peer contact, providing reasons for consumers to visit regularly and for extended periods of time.” According to Briggs, tyVille.com pays an incredible 40% revenue share to its online member affiliates. “If the average pay-per-click is just $1,” said Briggs, “and a member generates tens of thousands of impressions a month across their profile, they can make some serious money and this social network is absolutely about the money.”

According to CEO, Briggs the equation is simple. “Create a compelling value proposition for users, partners, advertisers and investors and success follows. The initial spark that drove the development of tyBit was our dissatisfaction with the search industry's Pay Per Click model and the associated click fraud," said Briggs. "Our partners have indicated that they are frustrated because they don't feel they are getting their fair share of the interactive advertising dollar even though they have the dire relationships with subscribers and advertisers. They also want customization and transparency which they aren't getting now. We can deliver this to them with tyBit." While the major search engines seem preoccupied with becoming media content moguls, tyBit is intent on redefining the search paradigm to produce greater relevancy, reduce click fraud, and offer channel partners a piece of the search advertising pie. Previously, tyBit won Best Product runner-up at the Channel Partner Expo Show in Las Vegas. "It's an interesting development that we will definitely keep our eye on," said Berge Kaprelian, President and CEO of Beka Publishing of Channel Vision magazine. "tyBit is an interesting initiative because it combines unique technology with a business model that allows traditional media to get back into the game and earn their share in the advertising market," said Paul Stapleton, Managing Director of DH Capital, LLC.

tyBit is affiliated with AIT (http://www.AIT.com) a web hosting and domain registration company (http://www.AITdomains.com) that has achieved 14 straight years of sustained profitability and generating $100’s of millions in revenue while creating a profound economic influence on its surrounding community. AIT has been named 2 times to the Inc. 500 list of fast growing firms, 3 times to the Deloitte & Touche Fast 500 list, and has been previously named as the NC Entrepreneur Firm of the Year.

# # #

Share: