The acquisition of Home Bistro Foods accelerates our strategic plan of capturing a larger market share of the growing demand for products and services that assist those most advantaged by the convenience of e-commerce and mail order distribution.
Chicago, IL (Vocus) June 20, 2009
Houlihan Smith & Company, Inc. Vice-Chairman and Group Managing Director, Charles Botchway, is pleased to announce that Houlihan Smith has acted as the exclusive buy side advisor for DineWise, Inc. in the acquisition of the assets of Home Bistro Foods, Inc. ("HB"). The transaction team was led by Houlihan Managing Director Sylvester Gbewonyo. Terms of the deal were not disclosed.
DineWise is a national chef prepared Meal Company that provides convenience solutions for consumers lacking the time or desire to cook meals at home. As an alternative to fast food and take out, DineWise customers simply reheat gourmet premade breakfast, lunch, and dinner meals in their microwave, oven, or stovetop. Through their exclusive Mix and Match Meal technology, customers have the option of creating their own menus of meals by picking their favorite entrees, sides, and vegetables. DineWise customers can choose from thousands of possible meal combinations.
"Adding Home Bistro's gourmet meals to the DineWise menu expands our product line with a proven track record of sales, said Craig Livernoche, VP of Marketing. "DineWise customers will enjoy all the new menu items and Home Bistro customers will continue to enjoy Home Bistro meals and optionally, all of the additional nutritional menus and services DineWise provides its customers."
DineWise is already an online leader in providing prepared meals for people living diabetic, low sodium, weight loss, low carb, vegetarian, and senior lifestyles. In addition to Home Bistro's existing web traffic, DineWise secured all of Home Bistro's gourmet food catalog operations and offline strategic marketing intelligence. "The collaboration of these two companies creates a tremendous marketing opportunity for DineWise, adds Livernoche. "We have captured a sizeable customer base, and the experience to build the customer file through highly targeted marketing strategies."
Paul Roman, DineWise President and CEO, said "The acquisition of Home Bistro Foods accelerates our strategic plan of capturing a larger market share of the growing demand for products and services that assist those most advantaged by the convenience of e-commerce and mail order distribution."
Houlihan Smith understands the time sensitivity of corporate finance and is able to respond quickly and tenaciously to opportunities. The Houlihan Smith approach creates corporate finance transactions in which both business owners and investors mutually benefit. Houlihan has the knowledge, experience and relationships to match buyers and sellers, as well as to match the appropriate financing and capitalization structure to each unique client situation.
Thomas McNeill, DineWise VP and CFO said, " We are pleased to have completed this strategic acquisition of our largest competitor, which immediately positions us as a leader in the national home meal replacement industry. Our efforts remain focused on both organic growth, as well as additional strategic acquisitions, and are pleased to have the resources of Houlihan Smith & Company at our disposal."
Headquartered in Farmingdale, New York, DineWise® is a national leading multi-channel direct marketer of the finest, chef-prepared meals delivered directly to your door and ready to serve in minutes. Since 1959, DineWise has been assisting time-impaired, nutritionally conscious, and temporarily or permanently homebound consumers enjoy easy, quick, customized meals. DineWise caters to the growing demand for products and services that address prevailing consumer trends for convenience, nutrition and weight management solutions. To learn more, visit http://www.DineWise.com and find a complete menu of nutritious and convenient dining solutions.
About Houlihan Smith & Company, Inc.:
Founded in 1996, Houlihan Smith & Company is recognized as a leading provider of financial opinions, financing, merger and acquisitions advisory, and other corporate advisory services to public and private businesses. The Houlihan name is synonymous with deal-making expertise and leadership in valuation, as well as fairness issues. Houlihan Smith has experienced professionals servicing businesses around the globe from offices in Chicago, New York, and Los Angeles. Houlihan Smith has represented dozens of Committees on a broad range of financial matters. Houlihan Smith is a member in good standing of the Financial Industry Regulatory Authority (FINRA) and is also registered as a licensed broker-dealer. For more information about Houlihan Smith, please visit the firm's website http://www.houlihansmith.com. Additional information on the firm can also be found at http://www.hedgefundvaluation.com or http://www.hedgefundrestructuring.com.