Montreal New Media Firm Reveals a 20-Year Old Secret

Integration New Media, Inc. (INM), a Montreal-based, interactive publications and application developer today celebrated its 20th anniversary. The company's president and co-founder, shared its secret for succeeding in a highly competitive global marketplace where few local players have survived.

Montreal, Canada (PRWEB) June 21, 2009 -- Integration New Media, Inc. (INM), a Montreal-based, interactive publications and application developer that specializes in developing dynamic rich user experiences, today celebrated its 20th anniversary - making the company the most experienced of its kind in Quebec. To mark the occasion, the company's president and co-founder, Vahé Kassardjian shared its secret for succeeding in a highly competitive global marketplace where few local players have survived.

"Only 10% of all Quebec new media companies survive, let alone experience the kind of longevity INM has," said Kassardjian. "Out of all the companies we were up against 20 years ago, INM is the only one still standing."

Since its inception the company has acquired an impressive roster of international and national clients, all of whom had a common purpose: to improve people's ability to learn, accomplish a task, or be entertained using the latest advancements in technology.

Sony, IBM, Le Louvre, the National Film Board of Canada, Videotron, Nortel, Adobe and others have turned to INM to develop a variety of projects - from Rich Internet Applications and information kiosks, to searchable libraries and interactive sales and marketing tools.

INM's sustained success throughout the past two decades, however, comes from the company's recognition that technology is only one piece of the puzzle.

"Technology is an enabler, not the end-goal," explains Kassardjian. "It must serve the human and business needs. If it doesn't empower users by improving cognition and performance, and if it doesn't deliver a measurable return-on-invest for clients, it has failed."

To succeed in this business, a new media firm must have extensive knowledge of cognitive sciences and interface design in order to help users better visualize information and interact more naturally with content. And because an organization's business needs continuously evolve, firms must also possess robust and proven software development skills to deliver projects according to specifications, timeline and budget. INM possesses all of this expertise.

"In an industry where 31% of projects are canceled even before they are finished and 52% of projects cost 189% more than their original budget, INM takes pride in our proven track records of delivering projects to our clients on-time and on-budget." said Kassardjian.

INM's reputation for developing some of the most innovative, user interface refinement plug-ins for Adobe Director, Adobe Flash and Adobe Acrobat also earned the company the cover story on MX Developer's Journal in 2005.

For more information on INM's products and services, please visit: http://www.INM.com/services/

About Integration New Media (INM)

Integration New Media, Inc. (INM) helps companies create rich user experiences in both online and offline environments. Our team of skilled developers and project managers can bring your project to life on time, and on budget. With project expertise ranging from Rich Internet Applications (RIAs) through to interactive sales and marketing tools and searchable libraries, INM has 20 years of experience in creating solutions for organizations large and small in a variety of different industries. INM also offers a successful line of products that includes INM Reach and some of the best-known plug-ins for Adobe Director, Flash and Authorware. Visit us on the web at www.INM.com

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