Passenger's General Manager Samantha Skey to Speak at ARF Audience Measurement 4.0

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Ms. Skey will Present with Passenger Client VH1 and Leading Industry Executives about Harnessing Insight and Brand Advocacy via Private Online Communities

Innovation: New Tools for Media/Market Research

Passenger, creator of online brand communities that drive customer advocacy and insight, today announced that Samantha Skey, Passenger's general manager, will speak at ARF Audience Measurement 4.0 conference occurring June 23-24 in New York City. Ms. Skey will participate in a panel presentation entitled, "Innovation: New Tools for Media/Market Research" on Wednesday, June 24th about the various ways brands are leveraging private online communities to connect with their customers. Key topics of discussion include if online campaigns lead to retail sales; if online communities have replaced ethnography as a means to develop rich insights about consumers; how companies learn from their most profitable consumers; and the implications of online becoming mainstream.

Details are as follows:

  • What: ARF Audience Measurement 4.0 Panel, "Innovation: New Tools for Media/Market Research"
  • When: Wednesday, June 24th at 4:00 p.m.
  • Who

     Samantha Skey - General Manager, Passenger
     Matt Cutler - Vice President, Marketing & Analytics, Visible Measures Corp.
     Michael Desmarais - VP, Strategic Insights and Research, VH1
     Francine Faiella - Director, East Coast Digital Media, The Nielsen Company
     Carl Marci - CEO, Innerscope Research
     Kelli Nardis - Director, Yahoo! Consumer Direct, Yahoo!
     Brett Wilson - CEO, TubeMogul, Inc.

     Greg Kahn - SVP, Strategic Insights, Optimedia International
     Radha Subramanyam - Global Insight Strategy Leader, Yahoo!

  • Where: Millennium Broadway Hotel, 145 West 44th Street, New York City
  • Panel Details: As 2010 approaches, it's time to look ahead and see what innovative tools are emerging. This session will highlight four areas that show particular promise: physiological vs. psychological measurement; "clicks to bricks" analyses; harnessing insight via online communities; and peer-to-peer video capture. These innovative tools use science to teach us about emotional connections. For more details go to:

About ARF Audience Measurement 4.0
The way consumers use media is changing at an unprecedented rate. Knowing the latest developments in audience composition and measurement across platforms is critical to ensuring your company's money is spent most effectively. The ARF's Audience Measurement Symposium will be a venue for research and marketing executives to learn about the latest evaluation approaches.

About Passenger
Passenger creates and manages online brand communities for some of the world's leading companies that increase customer engagement, encourage consumer advocacy and harness community insight to drive better business decisions. With its highly-trained services team and the intuitive platform of social networking, collaboration and analytics, Passenger helps clients such as JC Penney, Chrysler, Coca-Cola and Fox directly connect with their customers. Founded in 2005 with offices in Los Angeles, Palo Alto and New York, the company is privately held and funded by Shelter Capital Partners, StarVest Partners and Steamboat Ventures. For more information, please visit

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Shannon Walsh
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