Los Angeles (PRWEB) June 22, 2009
Passenger, creator of online brand communities that drive customer advocacy and insight, today announced that Samantha Skey, Passenger's general manager, will speak at ARF Audience Measurement 4.0 conference occurring June 23-24 in New York City. Ms. Skey will participate in a panel presentation entitled, "Innovation: New Tools for Media/Market Research" on Wednesday, June 24th about the various ways brands are leveraging private online communities to connect with their customers. Key topics of discussion include if online campaigns lead to retail sales; if online communities have replaced ethnography as a means to develop rich insights about consumers; how companies learn from their most profitable consumers; and the implications of online becoming mainstream.
Details are as follows:
Greg Kahn - SVP, Strategic Insights, Optimedia International
Radha Subramanyam - Global Insight Strategy Leader, Yahoo!
About ARF Audience Measurement 4.0
The way consumers use media is changing at an unprecedented rate. Knowing the latest developments in audience composition and measurement across platforms is critical to ensuring your company's money is spent most effectively. The ARF's Audience Measurement Symposium will be a venue for research and marketing executives to learn about the latest evaluation approaches.
Passenger creates and manages online brand communities for some of the world's leading companies that increase customer engagement, encourage consumer advocacy and harness community insight to drive better business decisions. With its highly-trained services team and the intuitive platform of social networking, collaboration and analytics, Passenger helps clients such as JC Penney, Chrysler, Coca-Cola and Fox directly connect with their customers. Founded in 2005 with offices in Los Angeles, Palo Alto and New York, the company is privately held and funded by Shelter Capital Partners, StarVest Partners and Steamboat Ventures. For more information, please visit http://www.thinkpassenger.com.
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