Arbita ACES Featured in Reprise of Popular Book, "Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks, and Tactics for Landing Your Dream Job"

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Glenn Gutmacher Contributes Article, "Guerilla Wisdom: How to Find Your Next Job for Free Using Social Networks, Blogs and Other Underutilized Web 2.0 Methods and Tools"

Even after you land that next job

Arbita, a provider of recruitment marketing technology, media and services, today announced that Arbita Consulting and Education Services (ACES) is featured in a new edition of the popular book, "Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job." Glenn Gutmacher, Vice President, ACES contributed an article to the new book, "Guerrilla Wisdom: How to Find Your Next Job for Free using Social Networks, Blogs and other Underutilized Web 2.0 Methods and Tools." Readers are also invited to download an article by Shally Steckerl, Executive Vice President, Arbita, when they register on the authors' web site.

"Guerrilla Marketing for Job Hunters 2.0" was written by Jay Conrad Levinson and David E. Perry and includes a foreword by Darren Hardy, Publisher, Success Magazine. Mr. Levinson is best known for his seminal book, "Guerrilla Marketing" which revolutionized the way marketers do business by defying the conventional wisdom that effective marketing means spending big bucks. "Guerrilla Marketing for Job Hunters" was written with help from veteran headhunter David Perry and applies the power of guerrilla marketing with little-known strategies from top recruiters and executive search professional, to dramatically increase job hunting success.

Mr. Gutmacher was tapped to contribute an article for the book based on his years of recruiter training success and helping recruiters leverage emerging web 2.0 technologies such as social networks and blogs. His new article helps job hunters benefit from the same techniques he's taught to leading sourcers and recruiters.

In the article, Mr. Gutmacher instructs candidates to position themselves as "passive job seekers" by going beyond the traditional tools of "active job seekers" such as resumes. He advises guerrilla job hunters to leverage virtual communities such as Yahoo 360, Blogspot.com, LiveJournal.com, Ning, LinkedIn and others to create professional networking platforms. Offering practical guidance and easy how-to tips, Mr. Gutmacher introduces job seekers to the little-known world of deep Internet research employed every day by recruiters in the world's best companies. "Even after you land that next job," writes Mr. Gutmacher, "you'll still be using social networks because their career value continues even while you're working!"

Shally Steckerl, Executive Vice President, Arbita, also contributed to the most recent publishing effort. Readers of "Guerrilla Marketing for Job Hunters" are encouraged to log on to the authors' web site with a secret password provided in the book. Once logged on, readers have access to an article by Mr. Steckerl originally published in the first edition of the book.

For more information about "Guerrilla Marketing for Job Hunters," please visit the authors' web site at http://www.gm4jh.com. For more information about Arbita Consulting and Education Services, please visit http://www.aces.arbita.net

About Arbita:
Since 1993, Arbita has been connecting leading employers with the best talent on the Internet, all over the world. Our recruitment marketing technology, media and services have been developed with the belief that every client deserves a partner with their best interests at heart. Arbita is based in Minneapolis, Minnesota (MN) and on the Web at http://www.arbita.net/.

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.

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Julia Nagel
Arbita
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