Newmarket International and Scala Create Integration Partnership

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Integration connects hospitality management software and digital signage networks

Digital media networks present a large opportunity for the hospitality industry to communicate with guests and staff members

Newmarket International Inc., the leader in sales and catering solutions for the hospitality industry has entered a partnership with digital signage software provider Scala. This partnership will enable customers to leverage event data in the hospitality industry's most comprehensive software program, Delphi. Customers integrating Delphi and Scala digital signage networks will have the ability to export information from Delphi, including event information, meeting rooms and other announcements, directly to display screens within a property. Atlantic City's Trump Taj Mahal is one of several sites already using the two programs to send content from Delphi to the hotel's digital signage network.

From an operational standpoint, a Delphi administrator will schedule the export of information from Delphi to limit the need for rekeying information and to ensure that accurate information is posted to digital screens.

"Newmarket International is proud to partner with Scala and provide our customers with a tool to improve operational efficiencies," said Sean O'Neill, Chairman and Chief Executive Officer of Newmarket International.

"Digital media networks present a large opportunity for the hospitality industry to communicate with guests and staff members," said Robert Koolen, President of Scala. "Working with a tool like Delphi to automate a portion of a network's content means that operators can be confident that they are communicating the right information."

About Newmarket International:
Newmarket International, Inc. (http://www.newmarketinc.com) is the leader in delivering sales, group catering and event software solutions to the global hospitality and entertainment industries. Newmarket International's suite of business solutions can be found in hotels, casinos, restaurants, visitor bureaus, stadiums, meeting arenas and convention centers throughout the world. Newmarket International has over 80,000 users worldwide, with over 18,000 installations in over 154 countries. Newmarket International is headquartered in Portsmouth, New Hampshire, with international offices in London, Shanghai, Brisbane and Singapore.

Newmarket and Delphi are registered trademarks of Newmarket International, Inc.

About Scala:
Driving more than 300,000 screens worldwide, Scala is a leading global provider of digital signage and advertising management solutions. Scala is the world's first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company's digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Magic Media, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, the Netherlands, France, Norway and Japan, as well as more than 450 partners in more than 60 countries. More information is available at http://www.scala.com.

©2009 Scala, Inc. 350 Eagleview Blvd. Exton, PA 19341. Scala, InfoChannel, and the Exclamation Point Logo

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