Developing Customer Insight from the Ground Up: Listrak Webinar Demonstrates How to Close the Gap between Companies and Customers
Customer Stories Hold Key to Improving Your Business
LITITZ, PA (PRWEB) June 24, 2009 -- Listrak, a leading email marketing solution provider, announced its latest free webinar for email marketers taking place on July 1, 2009, 1:00-2:00 EDT. John Caddell, Principal, Caddell Insight Group, will share how companies can better understand their customers and use new customer insights to bridge the gulf between their company and its customers.
"Developing Customer Insight from the Ground Up" focuses on how companies can regain their connection to customers by adding some straightforward, low-tech tools to their arsenal, leveraging the collective intelligence of their team - and acting on the stories they discover.
"Companies have many vehicles for talking to customers: advertising, public relations, email marketing, and new tools like Twitter and Facebook. What's been lost over the past 50 years, however, is the reverse channel of communication - from customer to company," said Caddell.
"Even with the advent of social networking, the gulf between many companies and their customers is widening. Retail has become big-boxed and virtualized. Call centers have been optimized for speed, not care. Self-service has flourished as an operating model. And industry consolidation has created mammoth corporations fixated on their internal workings rather than the voice of the customer."
The Webinar will cover:
| | - The widening gulf between companies and customers
- A brief history of commerce
- The customer's gift
- Using stories to gain insight
- Using that insight to improve your business
|
Attendees will learn how to assess if their business is disconnected from its customers and how they can use customer stories to gain the insights needed to respond to seemingly intractable questions.
To register for "Developing Customer Insight from the Ground Up" taking place on July1, 2009, from 1:00-2:00 PM EDT, visit https://www1.gotomeeting.com/register/164761240.
About Listrak
Listrak gives you the tools you need to engage your audience in relevant email conversations. With Listrak email marketing, you have the most detailed reports, more automated features, better targeting tools, superior deliverability, ongoing education, and exceptional service at a price that meets your budget. From self-managed accounts to full service solutions, Listrak is committed to your success.
Listrak is dedicated to educating email and direct marketers on the latest email marketing best practices through its white papers, case studies, webinars, podcasts, and events. Listrak services clients, such as Daimler Chrysler, Motorola, L'Oreal, and the Islands of the Bahamas, from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, the 2006 Emerging Business of the Year by the Central Penn Business Journal, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal, and the 2005 Growth Company of the Year by the Technology Council of Central PA. To learn more, visit www.listrak.com.
About John Caddell
John Cadell delivers highly creative solutions to the issues of attracting and retaining customers, innovation management, and new product development for companies worldwide. He has written many articles for the trade press, and is a frequent speaker at seminars and conferences. His blog "Customers Are Talking" is syndicated in Pennlive.com, The Customer Collective, and the Futurelab Marketing & Strategy Innovation blog. He also tweets @jmcaddell.
For the past twenty years he has developed, marketed, and implemented complex IT solutions. He also held the position of corporate officer, fulfilling senior executive roles in sales, P&L management, product development and strategic marketing.
He received a B.S. degree magna cum laude from Rensselaer Polytechnic Institute in Computer & Systems Engineering and an M.B.A. with high honors from Boston University.
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