m62 Launches Code of Best Practice for Presentations
m62 visualcommunications Announces Guidelines to Guarantee Effective Presentations.
London, UK (PRWEB) June 26, 2009 -- m62 visualcommunications, the global leader in presentation effectiveness, has today announced a code of best practice when it comes to delivering a PowerPoint presentation to ensure it is engaging and memorable for an audience, conveying desired messages whilst remaining impactful and effective.
Across many industries, a PowerPoint sales presentation is often the single most powerful tool at a business' disposal, providing a professional platform for the company to convey its sales messages and providing the opportunity to demonstrate and prove its worth to colleagues, customers and potential new partners alike.
Leaders in presentation excellence, m62 advises that in order to successfully engage with an audience and to maximise the opportunity of a presentation situation, a sales or marketing presentation should be visual, memorable and engaging in order to captivate the audience's attention. For maximum success, a PowerPoint presentation should stimulate an audience both visually and mentally.
m62 helps companies ensure that they receive maximum benefit from each of their presentations by consulting with each customer prior to developing a presentation in order to identify the key messages that must be delivered, providing PowerPoint training and enabling the creation of effective materials.
m62 employs proven psychological techniques such as Visual Cognitive Dissonance which ensure maximum audience engagement and Passive Mnemonic Processing, which is built into a presentation's structure to maximise the audience's recall of key messages.
Nicholas Oulton, Founder of m62 visualcommunications commented: "A presentation is often the first (and sometimes the only) chance for a company to make an impression when attending a third party presentation. m62 presentations always incorporate effective psychological techniques to help an audience absorb and retain the presentation's key messages faster and in greater detail, meaning that even when adhering to an enforced time limit, the presentation is far more likely to have the desired effect on an audience."
m62 provides solutions across a variety of B2B sectors, from finance and IT to media, construction and medical - to date m62 has delivered over 6,500 presentations for blue chip brands such as BP, Sony, Microsoft, Toyota and Siemens.
To find out more about m62 visual communications, call 0870 602 6262 or visit www.m62.net.
ENDS
Press Enquiries
Pete Goold, Katharine Parker, Abbie Upton
Punch Communications
Tel: +44 (0) 1858 411 600
Email:pete @ punchcomms.com, katharine @ punchcomms.com, abbie @ punchcomms.com
Web: www.punchcomms.com
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