Waypoint Associates to Emphasize Strategic Assessment Service

Waypoint Associates announced today that it is emphasizing its strategic assessment service with its clients.

(Vocus/PRWEB ) June 25, 2009 -- Waypoint Associates announced today that it is emphasizing its strategic assessment service with its clients. In making the announcement, Henry Miles, CEO, said, “For the last 18 months, businesses have been preoccupied with expense reduction and survival. Companies are now signaling that they want to shift attention to revenue growth. Waypoint is uniquely positioned to help; our strategic assessment service reveals the way forward.”

For the last 18 months, businesses have been preoccupied with expense reduction and survival. Companies are now signaling that they want to shift attention to revenue growth. Waypoint is uniquely positioned to help; our strategic assessment service reveals the way forward.

I was impressed with the intuitive nature of the methodology, its potential application to almost any business setting or challenge, and its straightforward presentation of results. The process quickly identifies performance gaps which, if properly addressed, will be the engine for future growth.

Waypoint’s approach opens the way for organizations to take on issues that may be volatile – due to their emotional weight, preconceived notions, or fear of change – and to provide an enlightened, quantitatively-based perspective on the current state and areas in need of focus.

It generates a lot of positive excitement that is vital to organizational success.

Companies generally underemphasize strategic planning in favor of financial forecasting. Waypoint’s approach brings the strategic half of the equation back into balance while showing companies how they can, ‘make their numbers’.

The client went on to say that, “Waypoint’s approach opens the way for organizations to take on issues that may be volatile – due to their emotional weight, preconceived notions, or fear of change – and to provide an enlightened, quantitatively-based perspective on the current state and areas in need of focus.” In the process, Miles added, “It generates a lot of positive excitement that is vital to organizational success.”

Miles concluded by saying that, "Companies generally underemphasize strategic planning in favor of financial forecasting. Waypoint’s approach brings the strategic half of the equation back into balance while showing companies how they can, ‘make their numbers’.”

Waypoint, the strategic assessment firm, was founded in 1990. Henry Miles is a 35-year veteran of business having held line, staff and executive positions with some of most successful companies in North America.

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