People Media Launches Six New Niche Online Dating Communities For AOL Personals, Enhances All Existing Specialty Sites With New Matching and Community Features

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As Online Dating Surges During Recession, Company Continues to Expand and Refine Its Tools for Helping Singles Connect and Build Relationships

All of our features and enhancements drive toward one goal - to help people connect with each other and build meaningful relationships

People Media, Inc., (http://www.PeopleMedia.com), the No. 1 provider of niche online dating communities, launched six new targeted dating sites for AOL Personals and re-launched all of its existing sites - completing an extensive enhancement of more than 30 tightly focused niche dating communities in all.    

The company made the announcement today from iDate 2009, the leading business conference for the online dating industry, held at the SLS Hotel in Beverly Hills through Friday. People Media CEO Josh Meyers is speaking in Friday's session titled, "$5 Billion and Beyond 2012."

The new People Media-powered AOL Personals communities (http://personals.aol.com) are designed expressly for niche audiences, such as BlackPeopleMeet.com for black singles. Additional sites are for singles seeking Jews, Catholics, Christians, single parents and seniors. The niche nature of the sites helps build tighter communities and makes it easier for people to find compatible matches. AOL users are able to register for People Media's online dating communities directly from AOL Personals.

People Media also completed several enhancements to its 27 existing online dating sites to improve members' ability to find meaningful relationships and connect with people online. The site upgrades include a quick and easy registration form, advanced search capabilities that make it easier to find and to be found, and new profile features encouraging members to share more information to help others get to know them better. For a list of all People Media niche dating sites, go to http://www.PeopleMedia.com.

User polls reveal that more than 60 percent of users prefer the new sites, with approximately 35 percent indicating they "love" the new site and find it to be a "huge improvement" compared to the prior site.

"All of our features and enhancements drive toward one goal - to help people connect with each other and build meaningful relationships," said Meyers. "Our niche dating approach focuses on critical relationship factors such as race, religion, and lifestyle, helping singles streamline their search from the beginning, and giving them vibrant communities of people who share the factors they consider most important in a partner. We're continually honing the way our members can search for and interact with each other. Equally important is making it easy for people to be found - giving them tools for adding content that helps make them visible to the right people. These latest enhancements represent a significant milestone for our members and for us. The timing is great, because we continue to see strong activity in the various communities."    

People Media's communities reach nearly 4 million unique users per month, and six of the sites are ranked No. 1 in their respective categories - http://www.BlackPeopleMeet.com, http://www.SeniorPeopleMeet.com, http://www.BBPeopleMeet.com, http://www.LoveandSeek.com (for Christian singles), http://www.SingleParentMeet.com and http://www.LDSplanet.com.

In February, The New York Times reported a surge in online dating activity due to the recession. People Media has experienced a 55 percent year-over-year increase in unique visitors, as reported by comScore in April 2009.

About People Media, Inc.:
People Media is the No. 1 provider of niche online dating communities for educated and affluent adults looking for serious relationships. The company operates 27 individual web properties reaching nearly 4 million unique users per month. Its portfolio includes six of the Top 50-ranked personals websites, as reported by comScore Media Metrix - more than any other company. People Media has partnered with the Steve Harvey Morning Show and exclusively powers multiple AOL Personals communities. People Media is a rapidly growing innovator in the online personals space, which is expected to reach $1.2 billion in worldwide revenues by 2009 (Jupiter Research).

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KENNETH GREENBERG
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