Toyota of South Florida Puts Women in the Drivers Seat

Dealership Breaks Glass Ceiling and all Stereotypes with Seven Senior Managers all Women

Doral, FL (PRWEB) June 26, 2009 -- Toyota of South Florida, located in Doral off of State Road 836 literary puts women in the drivers seat through their management, sales and financing teams that are all staffed or led by women in senior positions. Toyota of South Florida is unusual in the number of women in leading roles in a car dealership, which is typically run by men with an old boys club mentality.

Toyota of South Florida at Doral

Toyota of South Florida (at Doral) is a leader in promoting diversity and we recognize that by having a workforce that resembles our community we can better serve our customers' needs in buying, financing or servicing a car

When women come into a car dealership many expect to be taken advantage of, called sweetie or just expect to be treated as less than an equal. We find that when women, single moms or even young college grads come here they are surprised to see so many women working here and to be treated with respect and as a valued customer

My office is always open and we are here to help any person, male or female in choosing a car, financing or other options on a major purchase such as a new car. I take special joy in helping other women be more relaxed and to enjoy the car buying experience because our team here understands their anxiety when they walk through the doors of a dealership

The women managers and executives at Toyota of South Florida have a personal mission to help other women understand and enjoy the car buying experience as well as treating each one with respect and as a unique individual. Here are a few of their personal stories and observations:

"When women come into a car dealership many expect to be taken advantage of, called sweetie or just expect to be treated as less than an equal. We find that when women, single moms or even young college grads come here they are surprised to see so many women working here and to be treated with respect and as a valued customer," said Gretel Santana, New Car Sales Manager.

"Many people, especially women buyers are terrified of the financing guys at any car dealership. Here at Toyota of South Florida when they see that the finance manager is a women, our female customers become relaxed and at ease knowing they will be treated with respect and not taken advantage of financially, said Odalys Fernandez, Finance Manager.

"My office is always open and we are here to help any person, male or female in choosing a car, financing or other options on a major purchase such as a new car. I take special joy in helping other women be more relaxed and to enjoy the car buying experience because our team here understands their anxiety when they walk through the doors of a dealership," said Yady Diaz, Customer Relations Manager.

Toyota of South Florida plans on holding a series of workshops to help women navigate any car dealership from when you enter the front door to when you pick up the keys. For more information regarding upcoming events, please contact Toyota of South Florida marketing team.

For more information on Toyota of South Florida, please visit Toyota of South Florida or check them out on facebook and twitter Twitter. Toyota of South Florida announces special deals on their Facebook and Twitter pages .

About Toyota of South Florida

Toyota of South Florida is a second generation, family owned and operated business servicing the automotive needs of its South Florida customers for more than 40 years. The Toyota of South Florida family strives to make buying or leasing a new or used vehicle as pleasant and rewarding as possible with the primary goal of satisfying customers. Nationwide, Toyota of South Florida is one of the top Toyota dealerships in sales, selection and customer satisfaction. Toyota of South Florida offers a variety of models, colors, styles and options to choose from, guaranteeing customers will find the vehicle that fits their exact needs.

Contact

Alec J. Rosen
AJR & Partners
305.665.5755
alecjr(at)ajrpartners.com

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