There is too much hype out in the marketplace today and our goal is to help technology buyers make the most informed decision possible without the influence of the technology vendor
Boston, MA (PRWEB) June 29, 2009
According to a new report by Independent IT Analyst, http://www.independentitanalyst.com, over 40% of CRM/SFA buyers would not make a purchase from the same vendor again. Independent IT Analyst surveyed 1,242 sales leaders and IT executives in multiple industries in order to provide objective analysis to technology buyers.
Until now the purchasers of CRM and Sales Force Automation (SFA) technologies have not been able to obtain impartial data to assist them in the vendor selection process. Independent IT Analyst Inc. provides direct feedback on customer satisfaction directly from actual users of SFA systems. Vendors like Microsoft, Oracle, Salesforce.com, SAP, GoldMine, and SalesLogix were rated and reviewed by the CEO's, Sales Vice Presidents, CIO's, and CMO's on actual use of their SFA systems. The 2009 Sales Force Automation Customer Satisfaction Vendor Ranking Report contains specific information such as vendor implementation success/failure rates, return on investment, greatest customer satisfaction, best CRM/SFA user interface, best reports and dashboards.
"We thought we made a good decision based on our needs and what our consultants recommended. We came to find out later our consultants and the research company we paid, make the same vendor recommendation to everyone," said one VP of Sales.
The typical CRM/SFA selection process is skewed in favor of the technology vendor. Product demonstrations usually highlight the product's strengths and mask weaknesses. Customer references are not always reliable since they may be receiving some form of compensation from their vendor. Technology vendors pay analyst firms to write supposedly "objective" white papers. From the buyer's perspective it becomes nearly impossible to tell fact from fiction.
Independent IT Analyst Inc. provides impartial analysis of IT systems based on thousands of user surveys to assist buyers in making informed purchasing decisions. The Sales Force Automation Customer Satisfaction Vendor Ranking Report is now available directly on the company's website. "There is too much hype out in the marketplace today and our goal is to help technology buyers make the most informed decision possible without the influence of the technology vendor," says James Fahey, founder and CEO of Independent IT Analyst, Inc.
About Independent IT Analyst:
Independent IT Analyst is a privately held firm founded in 2007 by a group of experienced technology professionals. Our mission is to provide product specific feedback on success or failure of software applications to help technology buyers make better purchasing decisions.
For more information visit our web site at http://www.independentitanalyst.com or contact us at 978-274-2356.