The answers to our problems don't lie beyond our reach.
United States (PRWEB) July 20, 2009
Referring to the current economic climate in his State of the Union Address on February 24th, President Obama boldly stated: "The answers to our problems don't lie beyond our reach."
We are reminded everyday that we are in the midst of the worst financial crisis since the Great Depression. "However, this too shall pass, because tough situations don't last, tough people do. So, the question that every business owner should be asking themselves is what to do about it and when," says Miss Habiba, Founder of Global Association of Small Professional Practice Owners (GASPPO).
"While several business owners have lost faith in their business, many have chosen action over fear, and are making things work by doing things differently, instead of doing more of the same," Habiba continues.
When prospective and existing clients are not responding like they used to, and it's harder to get noticed, what should a practice owner do?
Habiba states: "It's not about working harder. It's about working smarter and working differently. The marketplace conditions have changed. People will keep buying professional services, but on the whole, the market has shrunk. Right now, security is the underlying and biggest motivator for people, when it comes to the decision-making process for buying anything. So, reinforcing high trust, bolstering credibility and offering extra value have become even more imperative than ever. "
"Collaborative marketing is the fastest and most profitable way to get more clients and generate more revenue, especially in today's economy. When you collaborate with the right strategic partner, not only will you get introduced to their client base at a significantly lower cost, or even no cost, but you'll also leverage off the marketplace trust, influence, visibility, integrity and credibility that they have already amassed - that will dramatically shorten the sales cycle and speed up the buying process because of the shift in the uncertainty that your partner's clients may have had if you weren't introduced by a third party. All of this, and more, make collaborative marketing a recession-proof strategy," she continues.
Global Association of Small Professional Practice Owners (GASPPO) has specifically created Practice Owner Kit, a free resource for small professional practice owners who have chosen to reject the recession, continuously maximize their personal potential, and take their practice to the next level with less effort, in less time, and without sacrificing their values. Included in the kit is a white paper that discusses the nuts and bolts of implementing collaborative marketing efforts, and the many advantages that make collaborative marketing a recession-proof, win-win strategy for all parties involved - strategic partners and clients.
The association has also launched a plethora of member privileges geared towards resolving the challenges faced by practice owners, particularly in today's turbulent economy.
The association's Founder says practice owners need such support, camaraderie and resources now more than ever, in order to thrive through the current economic climate and beyond it.
"Joining an association that fosters a well-structured, collaboration-driven environment where networking, masterminding, referral-giving and strategic partnering are all made easy, is an excellent opportunity for practice owners who want to utilize the present to prosper in the future, instead of joining the worriers and pessimists who focus on failure. Such a community will enable one to access opportunities and resources on an ongoing and consistent basis. GASPPO serves as a partner, vehicle, and resource, that enables owners of small professional practices and their practices to continuously flourish, especially through recession-proof efforts like collaborations," she adds.
To request your free Practice Owner Kit, visit: http://www.gasppo.org
About Global Association of Small Professional Practice Owners (GASPPO):
Global Association of Small Professional Practice Owners (GASPPO) is an elite community of dynamic, empowering and exceptional small professional practice owners, who connect and collaborate for mutual benefit, and also inspire, champion and support each other to continuously excel in business and in life. GASPPO is also where members come to access business growth and personal development strategies, resources, opportunities and support from peers, mentors and experts.