Shoestring Venture: The Startup Bible Now Featured in Rutgers Business School

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Shoestring Venture: The Startup Bible enters the entrepreneurship hall of higher learning for starting and running inexpensive virtual organizations.

Professor Richard Mammone, PhD, now requires this start-up and home-based business reference guide in his course on entrepreneurship; Growing New Ventures, at Rutgers Business School in Camden, New Jersey.

A key member of the Rutgers new entrepreneurship center, BEST (, Professor Mammone chose Shoestring Venture as one of two required books for his course.

"I examined many books on the market before selecting the two we use," said Mammone. "I choose Shoestring Venture as a solid reference for forming Virtual companies and to show that there is much detailed decisions involved in setting up a virtual business, but fortunately most of the work can be outsourced."

Shoestring Venture is also featured as a reference in entrepreneurship classes taught by Rutgers Business School Professor Ben Sopranzetti, whom Business Week has placed in the top ranks of American business professors.

"I recommend it as a reference book for starting virtual companies, and that such companies can often be done quite inexpensively" said Prof. Sopranzetti. "It is well-written and provides a wealth of information."

Shoestring Venture: The Startup Bible is a complete, up-to-date reference on all the major issues both start-up and home-based business entrepreneurs face. Its focus on outsourcing sets the book apart from the common run of how-to business books. Shoestring Venture gives entrepreneurs and small business owners the tools they need to start a new business or take their current business several levels higher by exploiting the resources our interconnected world offers.

The book is available online at and, as well as other fine online retailers.


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