WebCollage Puts Brands In Control Of Web Marketing

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Release of WebCollage Content Publisher Gives Brands Instant Access To Worldwide Network Of Retail Websites

WebCollage Content Publisher is the perfect way for brands to assemble and publish interactive marketing experiences that can drive sales on more than 3,000 ecommerce sites worldwide. Brands can leverage WebCollage Content Publisher for new product launches that need to be deployed quickly or to just update and tweak their existing marketing content on retail websites

WebCollage, a leading online point of sale (POS) marketing platform for manufacturers and their business partners, announced today that it has released WebCollage Content Publisher. WebCollage Content Publisher is a Web-based application that enables brands to create rich marketing experiences and instantly publish them on WebCollage's worldwide network of retail ecommerce sites. With WebCollage Content Publisher, brands can ensure that their most compelling and most up-to-date rich media and marketing content are available to any prospective customer researching products on retail websites - helping boost online and offline sales by 6% to 25%.

WebCollage Content Publisher is a fully-featured application that lets marketing managers, in real-time, create engaging product experiences for consumers on retail websites. Brands can use their existing marketing assets and WebCollage Content Publisher will assemble them into Product Mini-sites and Power Product PagesTM that are integrated directly into retailers' product pages via the WebCollage Content Exchange. Industry research has shown that customers want detailed product information to help them choose the right product and that when better product information is available, conversions and sales increase.

WebCollage Content Publisher handles virtually any type of marketing asset that a brand would want to use to engage a consumer. Brands can quickly configure and deploy marketing experiences right on a retailer's product page consisting of:

  • Flash and Product Tours: giving consumers highly interactive product demonstrations that bring product features and benefits to the forefront
  • Rich Web Marketing: allowing manufacturers to present market their products using all of the imagery and descriptions that tell their story best
  • Videos and Video Galleries: enabling brands to showcase their products in real-life settings or to provide lively demonstrations and overviews
  • Image Galleries: allowing consumers to see all of the different views and angles of a product
  • Document Galleries: delivering all of the manuals, data sheets and FAQs that provide customers in-depth product information and customer support

Using WebCollage Content Publisher is as easy as point and click, and everything that a marketer needs is contained within WebCollage Content Publisher. Once configured, it's as simple as clicking "publish" and a brand's marketing content is instantly migrated to the WebCollage Content Exchange -- where it's reviewed, approved and then syndicated in real-time to all of the retailers that sell that brand's products.

"WebCollage Content Publisher is the perfect way for brands to assemble and publish interactive marketing experiences that can drive sales on more than 3,000 ecommerce sites worldwide. Brands can leverage WebCollage Content Publisher for new product launches that need to be deployed quickly or to just update and tweak their existing marketing content on retail websites," said Jed Alpert, Vice President of Marketing at WebCollage. "Best of all, A/B testing across millions of consumers has shown that this type of online marketing can lift sales on retail websites by 6% to 25%."

About WebCollage
From search to buy, WebCollage helps brand marketers engage consumers across the Web. WebCollage's syndication platform optimizes marketing content and provides consumers with a consistent, engaging online brand experience that increases sales and establishes brand continuity. WebCollage works with a wide range of customers, from Fortune 1000 companies to smaller brands worldwide, to extend the power of their brands online. Founded in 2000, WebCollage is a privately-held company headquartered in New York, NY and backed by Sierra Ventures, Cedar Fund, Greylock Partners, GSI Commerce, Inc., and Gilde IT Fund. For more information, please visit:http://www.webcollage.com or call 1.212.563.2112.

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Jed Alpert
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