A New Online Shop for Affordable, Cutting Edge, Independent, Modern Design

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Find that one-of-a-kind gift for them or for you!

No matter the recession talk, there are two things people will always need to do: buy a gift for someone and pamper themselves somehow, some way. Which is why the folks at Merchant No. 4 ( have one goal in mind: to sell beautiful design objects from independent designers that are unique and affordable, all in one easy-to-use online shop.

Merchant No. 4 was launched as a sister company to RAY20 - the independent furniture and lighting design showroom. Unlike RAY20, which carried high-end luxury design, Merchant No. 4 promotes a more affordable type of high-end design by working closely with independent craftsmen and designers from around the world.

The end products are indelible: hand-crafted wood card cases; cups and trivets from Asahikawa; Japan craftsmen; purifying white charcoal goods from Sort of Coal (Denmark); exclusive limited edition ceramics from artist, Emogayu; tableware; and much more!

With prices ranging from $9 to $195 (the average ticket price is $30), will continue to evolve its online collection with beautiful, meaningful objects that are sweet on the wallet.

Up next for A limited edition collaboration with leather carry goods guru, Makr (, and an online wedding registry. Details coming up soon!

For more information about Merchant No.4, please visit, email Cheri Caso at cheri(at) or call 212.925.2235.

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Cheri Caso
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