Outsourced Sales Firm Wins ABA as Top Sales Organization in America

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Denver headquartered Sales Partnerships, Inc. (SPI) won the top award in sales as the "Top Sales Organization" in America through the American Business Awards. SPI, an Inc 500 company, is the first sales outsourcing firm ever to be honored as the top sales organization in the nation.

the business world's Oscars

Denver headquartered Sales Partnerships, Inc (SPI) was honored on the 24th of June as the top sales organization in the United States. It is the first time an outsourced sales firm has won the prestigious award. SPI was honored earlier in the year through The Stevie/Selling Power awards as the top outsourced sales firm globally, repeating its win for the same award from 2007.

Many of the largest most well known companies in the world are represented in the American Business Awards. The awards honor the top companies and individuals with recognitions ranging from Company of the Year to Top Sales Team/Organization in the United States. Recognized by the New York Post as, "the business world's Oscars," the awards represent global and industry leaders. Judging is done by multiple panels of respected and well-known business leaders each recognized for their respective disciplines. Judges this year ranged from companies such as Cigna, EMC, Heartland Payment Systems, Home Box Office (HBO), NyDailyNews.com, The Kiplinger Washington Editors, among others.

Fred Kessler, Sales Partnerships CEO, "We thank the American Business Awards for honoring us as the top sales organization in any industry in the United States. The idea of outsourcing has become a standard in the business world. Until recently sales was treated as an art rather than as a science -- companies are now learning that it requires the same level of discipline that any high level professional position requires. The nature of today's business requires an understanding of the science of sales - that it is a profession governed by process and metrics that lends itself well to specialization and outsourcing. We can out-recruit, out train, out-manage, and, ultimately, outsell virtually any solution in the marketplace for B2B sales. While the economy is shrinking, we've made the Inc 500 as one of the fastest growing companies in the world."

Sales outsourcing is the practice of hiring an external organization to sell for a company as a virtual extension of their own sales force. Outsourced sales firms hold quotas, report all results, and are accountable just as a perfect-world solution internal to the client would be. The benefits to outsourcing sales are in yielding better results, improving scalability, setting predictability, and increased access to systems and market reach otherwise not immediately available. Sales outsourcing firms sell as "branded" representatives of their clients -- usually indistinguishable from the company's own sales reps from the customer's view. The sales force is dedicated representing only that client full-time. This model differs from value added resellers; contract sales firms, or 1099 options in that the benefits and protections of an internal sales force are kept while getting the strengths of an external channel. SPI designs the sales programs, recruits the reps, manages the reps, and closes the sales reporting everything learned to the client.

Sales Partnerships Inc marks its 12th anniversary this year. SPI has approximately 150 employees in five cities (Denver, Cincinnati, New York, Dallas, and Houston; with clients ranging from the middle market to the Fortune 500. In addition to making the Inc500 list (107) along with recognitions ranging from Research In Motion's (RIM/Blackberry) spotlighting SPI as the case study for how field sales should be done, SPI plans growth into as more markets this year with estimated company growth above 100%. Information about Sales Partnerships and sales outsourcing can be found by calling SPI at 800-572-1652 or visiting Sales Partnerships, Inc.

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FRED KESSLER
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