38thStreetSoftware.com Brings BAK2u Anti-theft Software Products to the U.S. Market

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BAK2u PhoneBAK and Phoenix anti-theft products help owners of cell phones, PDA phones, Smart phones and laptops recover stolen or lost devices. With BAK2u anti-theft products people can stop worrying about what happens if their cell phone, PDA or laptop is ever lost or stolen. Plus, with the growing amount of personal and sensitive information that is stored on mobile devices PhoneBAK and Phoenix software ensures that this confidential information doesn't fall into the wrong hands by erasing the sensitive information.

As individuals and companies purchase new cell phones and laptops it is increasingly important that they discover new ways to protect the sensitive and personal information on those devices and recover them when they are lost or stolen.

38thStreetSoftware.com (http://www.38thStreetSoftware.com) announced today that they are the U.S. distributor of the PhoneBAK and Phoenix family of anti-theft software products developed by BAK2u Pty Ltd. - Singapore.

"We're extremely excited to bring this innovative line of anti-theft products to U.S. consumers and businesses," said CEO Craig Letourneau. "As individuals and companies purchase new cell phones and laptops it is increasingly important that they discover new ways to protect the sensitive and personal information on those devices and recover them when they are lost or stolen."

According to the FBI's National Crime Information Center, the number of reported laptop thefts increased almost 48 percent over the last two years, from 73,700 to almost 109,000. The number of reported phone robberies jumped 33 percent over the same period, from 60,100 to nearly 80,300.

With BAK2u anti-theft products people can stop worrying about what happens if their cell phone, PDA or laptop is ever lost or stolen. The software works in the background and automatically notifies the owner when a thief begins to use the stolen device. It also provides owners with the information they need about the thief to get their device back. Plus, with the growing amount of personal and sensitive information that is stored on cell phones PhoneBAK software ensures that this confidential information doesn't fall into the wrong hands by erasing the sensitive information.

The BAK2u family of anti-theft products includes the PhoneBAK and Phoenix software product lines. PhoneBAK software for consumers and businesses works with a variety of manufacturers and carriers of GSM cell phones, Smart phones and PDA phones. Phoenix software can be used by consumers and businesses on either Mac or PC laptops.

PhoneBAK anti-theft software for cell phones and PDA features:

  •     Sends a text message identifying the phone thief
  •     Works with Smart phones, PDA Phones, and other GSM phones including:

o    BlackBerry
o    Windows Mobile (HTC, HP, Palm, Samsung, and others)
o    Symbian (Nokia, Samsung, LG, Siemens, and others)
o    Java (Sony Ericcson)

  •     Sends an alert text once per minute in the background, unnoticed by a thief
  •     Allows for backup of sensitive and confidential data (BlackBerry devices only)
  •     Locates devices using GPS technology to monitor a loved one or track an employee location (PhoneBAK GPS)

The PhoneBAK family of products includes:

  •     PhoneBAK Blackberry
  •     PhoneBAKup (BlackBerry)
  •     PhoneBAK GPS
  •     PhoneBAK Mobile Phone
  •     PhoneBAK PDA Phone
  •     PhoneBAK SE (Sony Ericsson)

Phoenix anti-theft software for PC & Mac laptops features:

  •     Tells the GPS location of a stolen laptop anywhere in the world
  •     Protects the data on laptop from unauthorized access
  •     Uses iSight cam to capture a video of the thief and sends information on the thief's IP address & local wireless networks to help locate the laptop (Mac only)

For more information about the PhoneBAK or Phoenix family of products, to become a reseller, receive a free trial or purchase, visit http://www.38thStreetSoftware.com or email sales (at) 38thStreetSoftware (dot) com.

About 38thStreetSoftware.com:
38thStreetSoftware.com is headquartered in St. Paul, Minnesota and provides international software publishers a gateway to North American markets. More information about the company can be found on its website at 38thStreetSoftware.com.

PhoneBAK and Phoenix are trademarks of BAK2u Pty Ltd.
All other trademarks are owned by their respective companies.

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Jennifer Schwegman

Craig Letourneau
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