Blu-Ray Recorder Launch from Panasonic - Scientists Discover the Value of Family Memories

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Scientists have revealed for the first time a formula that puts a definitive price on family memories - and armed with that knowledge, 4 out of 10 Brits would willingly sell their memories for hard cash.

Panasonic Blu-Ray recorder

The development of the formula, commissioned by Panasonic, by psychology of memory expert, Dr David Lewis at University of Sussex, marks the launch of Panasonic's Blu-Ray recorder, which stores family memories in HD to a Blu-Ray disc.

Using variables of vividness, importance and uniqueness, Dr Lewis devised a weighted 'best-fit' mathematical model based on a survey of 2,000 UK adults.

The results put an average family Christmas at £542, a wedding at £3 million (that value decreases for second or third weddings!) and a cherished first kiss at just under £23,000. Twenty-one per cent said they would sell any memory for under £10,000 - 1 in 16 said they would be happy with £100 or less.

Men are more likely to give up treasured family memories - over half (51%) said they'd be willing to sell off their fondest memories for a price, compared to just over a third of women who would be willing to do the same.

The formula is available to view here: http://www.hdeverything.co.uk/mymemories

Using a scale model produced by Mindlab, anyone is able to 'plug in' numbers and come up with a monetary value for a particular memory. People are invited to calculate the values of their memories at http://www.hdeverything.co.uk

David Preece, Blu-ray recorder Marketing Manager at Panasonic comments: "Memories make up our entire lives. Though some may be more valuable than others, no one can deny the power of the emotion they evoke. One of the more interesting results from the survey is that more people are using electronic means like digital photographs, video or blogs to catalogue their life experiences. We've recognised that need by releasing the UK's first Blu-Ray disc Recorder which will allow you to store all your home movies and photos for ever in High definition, that's priceless."

For more information on Blu-Ray recorder please visit : http://www.hdeverything.co.uk

About Panasonic

Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 7.77 trillion yen (US$78.4 billion) for the year ended March 31, 2009. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE: PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at http://www.panasonic.co.uk.

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Sascha Ehrentraut
Panasonic
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