Connecticut's Paradiso Insurance Agency featured in Rough Notes Magazine

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According to Rough Notes Magazine, Paradiso Insurance Agency has an Unfair Advantage in the Connecticut Insurance Market.

Paradiso Insurance, an independent insurance agency located in Stafford, Connecticut, has been featured in Rough Notes, a property and casualty insurance trade publication which provides insight on agency marketing, insurance markets, technology trends, and new products for the insurance industry.

Paradiso Insurance Agency, and its President, Chris Paradiso were featured in Rough Notes Magazine based on Paradiso 's decision to adopt a blended Internet strategy to find, sell, and keep customers. After forging a relationship with Astonish Results, a digital marketing and training company for the insurance industry, Paradiso has upgraded its web presence, capitalized on State Farm's pullback from the Connecticut homeowners market, and increased its rate of converting visitors into leads by over 14%.

The Astonish Results system implemented by Paradiso has provided the independent agency with a "Virtual Insurance Office" designed to convert visitors into high quality leads. The site is broken down into straightforward categories, making it simple for a Connecticut insurance shopper to visit ParadisoInsurance.com, find the homeowners, business, or other type of insurance they are looking for, and gain a better understanding of their policy options. If you have questions about the type of insurance you may need, ParadisoInsurance.com has a "Frequently Asked Questions" page you can visit for answers. Paradiso's Virtual Insurance Office even offers a "Free Online Rate Quote" form that the insurance seeker can fill out in 5-10 minutes.

Paradiso recognizes that "agency owners and principals may know a lot about insurance, but don't know as much as they should about marketing." By recognizing, and capitalizing on the reality that 85% of insurance consumers begin their search online, Paradiso Insurance Agency has emerged as a leader in the Connecticut Insurance Market.

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Alicia Carosi
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