21st Services Lowers the Price of its Online Longevity Analysis, the eCLPR, Through the End of 2009

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The new online version of 21st Services' longevity report, called the eCLPR, is a unique financial planning tool and a valuable pre-screen in life settlement cases. It's available at half price - $30 - July 1 through December 31, 2009.

21st Services, a leading longevity analysis firm and a provider of life expectancy evaluations to the life settlements industry, has announced a price reduction on the online version of its product, the eCLPR, for purchases made between July 1 and December 31, 2009. The product is available for $30 at 21stServices.com.

This is a limited-time promotion to introduce the eCLPR to insurance and financial planning professionals and life settlement brokers.

Longevity insight from a company with actuarial and underwriting expertise

The eCLPR was added to 21st Services' product portfolio in February 2009. The company's flagship products are its Life Expectancy certificate and its Platinum CLPR (Customized Longevity Planning Report), both of which are based on a review of the clients' medical records by 21st Services' underwriters.

In contrast, the online eCLPR is based on responses to a questionnaire the client completes with information about their health and lifestyle. The result of the evaluation - the completed CLPR report - is available for download moments after the questionnaire is finished.

The eCLPR report displays the client's longevity curve compared to a standard mortality curve. The curve shows the client's median/average life expectancy, their projected maximum lifespan and the probability of living to various ages in between. Also included in the report is a discussion of health improvements the client could make and how much they might extend their longevity. A sample copy of the Customized Longevity Planning Report is at 21stServices.com.

The eCLPR is designed to be used by financial planners, insurance professionals and life settlement brokers.

Reducing uncertainty in life settlement cases:
Life settlement brokers and providers use the eCLPR as a pre-screening tool in life settlement cases. At a low cost, the life settlement broker can order an eCLPR to help ascertain whether the client is likely to receive a purchase offer for his or her life insurance policy. If eCLPR results indicate that chances for an offer are good, the life settlement broker orders a full Life Expectancy certificate (LE) to submit to the policy purchaser as part of the closing documentation. But if chances are not good, the cost of the far more expensive LE certificate is spared.

New tool for financial planning and insurance sales:
While the longevity analysis is a familiar product in the life settlement market, it is relatively new to financial planners and insurance agents. Brad Bahr, Vice President of Sales for 21st Services, said, "We know financial professionals' clients, especially Baby Boomers and retirees, are very concerned about making sure their money will last as long as they do - especially after the damage that has been done in the past several months to their portfolios and savings. The eCLPR lets planners and agents get a truly scientific estimate of how long their clients' assets need to last - and get it through a convenient online process, at a very low cost."

Comparing results:
21st Services has conducted side-by-side tests comparing results of its traditional Life Expectancy analysis, based on the review of medical records, to CLPR results based on health and lifestyle information reported by clients themselves. 21st Services Chief Underwriting Officer Paul Kirkman said, "The CLPR results are very comparable. We feel that the self-reporting process yields a report that can be of great value in financial planning situations. And in a tighter life settlement market, getting an economical eCLPR is a good way for life settlement brokers to test the water. The broker won't get hopes up when there is little chance for the policy to find a buyer or get an attractive price."

About 21st Services
21st Services provides longevity estimates that are used to support financial planning decisions and to help funders value life insurance policies in life settlement transactions. 21st Services also offers post-purchase portfolio management services for the life settlement market. The company's headquarters are in Minneapolis, MN.

For more information about 21st Services, go to 21stServices.com.

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