SurePayroll Boosts Trusted Advisors' Payroll Profits with Enhanced Reseller Program

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SurePayroll's Reseller Program includes new pricing structure and enhanced marketing assistance for accountants, bookkeepers and other trusted advisors.

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Our goal is to help our trusted advisors offer more value to their customers by offering them an easy-to-use payroll service while generating additional profit. These enhancements make it easier than ever

Online payroll service SurePayroll today announced changes to its Reseller Program, designed to make it easier and more profitable for accountants, bookkeepers and other trusted advisors to resell SurePayroll's award-winning payroll processing solution.

With tens of thousands of customers, SurePayroll provides small businesses with a more convenient, online alternative to ADP and Paychex. The Reseller Program allows trusted advisors to offer the full-service payroll solution under their brand so they can attract new clients, retain existing clients, streamline accounting operations and generate a new revenue stream without any upfront investment and virtually no implementation time.

SurePayroll's improved program incorporates a tiered pricing structure, replacing its previous Reseller Program pricing discount in order to help trusted advisors generate more profit. With the new pricing model trusted advisors are given greater discounts when they have more clients using the service, receiving up to 25 percent off base pricing when they acquire 25 or more payroll customers.

In addition to the new pricing structure, SurePayroll now offers higher levels of marketing assistance to help resellers quickly scale their business. A dedicated payroll marketing consultant is available to work with resellers to help them effectively promote their service to existing customers and prospects.

"Our goal is to help our trusted advisors offer more value to their customers by offering them an easy-to-use payroll service while generating additional profit. These enhancements make it easier than ever," says SurePayroll Accountant Partner Manager Francesca Zelasko. "Our product is perfect for trusted advisors' small business clients who want to complete payroll in minutes, and our expert payroll marketers will help our partners scale, getting them to the deepest discount level as fast as possible."

Extensive Features and Superior Support Make SurePayroll a Valuable Partner for Trusted Advisors

  • Quick and Easy Setup and Management: No upfront investment or software is necessary, nor is prior payroll experience. SurePayroll's Reseller Program offers turnkey setup, and complete management of quarterly and annual payroll taxes.
  • Branded Interface and Marketing Materials: Resellers benefit by extending their brand name to their clients without the hassles inherent in running payroll in-house.
  • Convenience: Trusted advisors and their clients have anytime, anywhere access to payroll, even from mobile devices.
  • A Reputation for Reliability: SurePayroll was named 2009 Most Innovative SMB Infrastructure Software by CompTIA and 2009 Customer Service Team of the Year by The Stevies.
  • Access to Payroll Expertise: Resellers receive personal assistance from marketing consultants, help from payroll tax experts or the opportunity to attend regular Webinars.
  • Substantial Profits for Resellers: The new discounted pricing structure offers the opportunity for a larger profit margin based on four tiers, each with its own discount structure, customizable marketing support offering and more.
  • Instant, Secure Access to Client Payroll Information: Whether reselling, referring or just having SurePayroll clients, trusted advisors can easily access and maintain client payroll information using SureChoice for Trusted Advisors, a free online portal that gives them secure access to all payroll reports in one convenient location.

To learn more, visit the Reseller Program section on the SurePayroll Web site or contact Francesca Zelasko at or 847.676.8420, Ext 7296.

About SurePayroll:

SurePayroll is the online alternative to ADP and Paychex. SurePayroll's service and team members are dedicated to providing an easy, convenient online payroll service at a price small business owners can afford. Tens of thousands of customers rely on SurePayroll to process payroll wherever they want in as few as two minutes.

In addition, SurePayroll offers small businesses solutions for managing 401(k) plans, health insurance, workers' compensation, HR compliance and employee screening. For trusted advisors and banking partners, SurePayroll provides private-label services that enable them to offer payroll processing to their small business clients.

Over the last decade, SurePayroll has received numerous prestigious awards for its innovative technology and outstanding customer service, including recognition from PC Magazine, Inc. 500, Accounting Today, the Stevie Awards and many others.

For more information, you can visit, call 877.954.7873 or follow us on


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Lauren Eichmann
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