Boston Analytics Releases June 2009 India Consumer Confidence Index

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India consumer confidence witnesses a small bounce in June driven by optimism regarding the macroeconomic environment and the new government's growth agenda

CNBC TV18 and Boston Analytics released the CNBC-TV18 Boston Analytics Consumer Confidence Index for June 2009. The index is designed to measure consumer confidence in India on a monthly basis. The index is derived from a monthly survey targeting nearly 10,000 respondents across fifteen Indian cities, which makes it the largest and most comprehensive exercise of this kind in the country.

The index is a monthly barometer of the opinion of Indian consumers regarding the current state and future expectations of the macro economy, household financial conditions and consumption. The index is computed from responses to 25 questions covering various variables known to affect consumer confidence. These variables pertain to general economic conditions, employment, inflation, interest rates, real estate, household financial conditions, household income, household spending plans, and savings.

The CNBC-TV18 Boston Analytics Consumer Confidence Index for June stands at 72.8, registering an increase of 2.5% from May's reading of 71.0. The combination of improving economic outlook, improvement in pessimism about employment conditions, strength in optimism regarding household income and personal financial conditions along with a newly installed government promising economic reforms to stimulate the economy have led to a bounce in consumer confidence during the last month. However, the long term trend remains negative and the current bounce to 72.8 should not be viewed prematurely as a change in trend.

About the CNBC-TV18 Boston Analytics Consumer Confidence Index
The index is designed to measure consumer confidence in India on a monthly basis. The index is derived from a monthly survey targeting 10,000 respondents across fifteen Indian cities -- Delhi, Mumbai, Kolkata, Chennai, Hyderabad, Bangalore, Ahmedabad, Chandigarh, Nagpur, Kochi, Jaipur, Lucknow, Bhubaneswar, Patna, and Vishakhapatnam. The sample is stratified based on the socio-economic characteristics of the Indian population in order to ensure sufficient sample sizes for sub-groups of interest. All data are collected via face-to-face interviews. The index is computed from responses to 25 questions covering various variables known to affect consumer confidence. These variables pertain to general economic conditions, employment, inflation, interest rates, real estate, household financial conditions, household income, spending plans, and savings. The index value in January 2008 was set to 100 to serve as the starting benchmark value of the time series. Inspired by the product design and index computation methodologies of consumer sentiment and consumer confidence indices across the world, the index has been adapted to the Indian economy's unique conditions.

Monthly reports-Executive Summary and Full Report and the Data Sets--Nationwide Aggregate and City-wise Disaggregate Data are available for purchase from Boston Analytics.

Contact : Kimberlee Luce +617 457 7888 Ext 226 (USA) or Shirin Bagga +91 22 2518 2092 (India)

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Samir Bhatia
Boston Analytics
617 457 7888 ext. 226
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