Explodes as a Record $5 Million Dollars Worth of Coupons are Printed in One Month

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Ranked as one of the ten best coupon sites on the web, Coupon Mom Stephanie Nelson says Americans are getting real money from coupon savings.

As coupon use continues to rise, the amount of savings realized by members of has exploded as an astounding $5 million dollars worth of coupons were printed from the site in May. Coupon usage is definitely on the rise, and CouponMom's ten-fold increase in membership since early 2008 proves that more shoppers are looking for help with their grocery spending.

"Consumers are realizing that coupons are real money when the products they use are offered," said founder, Stephanie Nelson, "Our coupons are for popular products from Kraft, Kellogg's, General Mills, Procter & Gamble and many other quality manufacturers. A family of four can easily save over $6,000 in a calendar year just by using our strategic shopping system and coupons."

As consumers realize the Coupon Mom system is "free money", with no registration required and no fee, the old stigma of using coupons has gone away.

In just a year's time, the dollar value of coupons printed on has increased from $200,000 per month (May 2008) to $5 million per month (May 2009). As more people seek out help with their grocery spending, membership on the site has jumped from 180,000 in early 2008 to more than 1.8 million members now.

The Coupon Mom has been called "the rock star of the recession" by the Washington Post and has taught millions how to save with coupons on Oprah, The Today Show, CNN, Wall Street Journal, Good Housekeeping and Good Morning America.

Because of the recession, more than 40 million people nationally are printing online coupons, up 20 percent from last year, according to a recent report from the Simmons Market Research Bureau.

"With gas prices climbing and consumer discretionary income declining, millions of Americans turned to online coupon sites in May for better deals on their retail purchases," comScore said in a June release. "The Coupon category posted a particularly strong month, surging 19 percent to 34.7 million visitors to lead as the top-gaining category in May."

"More advertisers are using coupons as a way to entice consumers to buy," Nelson said. "Many people are interested in saving money this way because of what's happening with the economy." was recently ranked one of the 10 top coupon sites, based on the number of unique visitors, according to

Nelson, a mother of two, says cutting your grocery bill in half is easy. She launched eight years ago to show other shoppers what weekly sales and savings are available - saving them time, and of course, money.

"Strategic shopping is not about changing the way you eat, it is about changing the way you buy the food that you like," says Nelson, "In many cases, shoppers can get free groceries when they use sales and coupons at supermarkets and drugstores."

Here are some of the Coupon Mom's favorite ways to "Strategically Shop" on a trip to the grocery store.

1. Pick one day a week to shop and plan your week's meals and snacks carefully to make a comprehensive shopping list. The extra planning time will save the time and expense of unplanned shopping trips mid-week.

2. Compare prices for your common items at a few nearby stores and cherry-pick the deals if necessary. Nelson finds the lowest prices on fresh produce and pantry basics at local discount stores (Trader Joe's or Aldi's) and buys the rest of her week's groceries at a typical supermarket using sales, loss leaders, "buy one, get one free" offers and doubled coupons.

3. Study the stores' sales circulars and use online resources like to find the best sales. The free service does the work of finding coupons and deals for shoppers by listing grocery bargains at 41 retailers in 50 states.

4. Stock up on your common items when they are at their rock-bottom prices. By getting a few weeks' supply of an item, you will have enough on hand until the next sale. Getting in the cycle of stocking up in this way will get you out of the cycle of paying full price for anything.

5. Maximize your coupon inventory. Buy multiple copies of the Sunday newspaper during high coupon weeks, watch for coupon displays in the store, pay attention to your register receipt coupons, use electronic coupons at and even email the customer service contact at manufacturers' websites to request coupons for their products. Having more coupons will enable you to stock up on your common items when they are at rock-bottom prices.

6. Sign up for your stores' loyalty cards and provide complete mailing and email information. You may be sent coupons for products you buy regularly.

For more information on Coupon Mom, go to Media inquiries, contact Nanette Noffsinger at or 615-776-4230.


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