All Hail the Wisconsin Cheeseburger

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The marriage of Wisconsin cheese and burgers is so special, it requires its own society. The Wisconsin Milk Marketing Board is bringing the art of cheeseburger perfection to a new level with their microsite, The Cheese & Burger Society - offering thirty burger concepts with topping lists that are almost impossible to contain within one bun.

The Highwayman

As one of America's favorite foods, the cheeseburger is so much more than ketchup and mustard. We hope visitors to our site will be inspired to try new Wisconsin Cheeses and create their own cheeseburger masterpieces.

As summer heats up, so too do grills across the country. Nothing says summertime in America quite like the sizzle of cheeseburgers over an open flame. The Wisconsin Milk Marketing Board is bringing the art of cheeseburger perfection to a new level with their microsite, The Cheese & Burger Society, http://www.cheeseandburger.com, offering thirty burger concepts with topping lists that are almost impossible to contain within one bun.

Some of the burger ideas include, The Mamma Mia - for the not-so-closeted ABBA lover: Mozzarella, Pepperoni, Sautd Mushrooms, Pizza Sauce and Onions on Crusty Italian Loaf; and The Highwayman - When a knapsack and a thumb are all you need: Brick Cheese, Cheddar, Ham, Fried Egg, Onion Rings and BBQ Sauce on a Toasted Knot Bun.

In addition to burger concepts, visitors to the site can find information on the best Wisconsin Cheeses to top their burgers and a monthly feature with recipes from chefs across the country.

"We created the Cheese & Burger Society as a way to enlighten consumers to all of the amazing combinations of cheeseburger toppings," said Dave Bavlnka, WMMB vice president of Advertising. "As one of America's favorite foods, the cheeseburger is so much more than ketchup and mustard. We hope visitors to our site will be inspired to try new Wisconsin Cheeses and create their own cheeseburger masterpieces."

Cheeseburger Facts and Trivia:

•The most popular cheeses used to top burgers include American, Cheddar, Swiss, Parmesan and Blue. - Mintel's Menu Insights

•Americans continue to fire up the grill on just about every holiday. The Fourth of July tops the list of celebrations at 81 percent, followed by Labor Day and birthdays (both at 68 percent), Memorial Day (60 percent), and Father's Day (50 percent). - Weber Grillwatch™ Survey

•September 18 is National Cheeseburger Day

•The origin of the first cheeseburger is heavily debated with three locations taking credit: Rite Spot in Pasadena, Calif.; Kaelin's Restaurant in Louisville, Ky.; Humpty Dumpty Drive-In in Denver, Colo.

•Jimmy Buffett's "Cheeseburger in Paradise" was inspired by a boat journey he once took in the Caribbean. According to Buffett, visions of a piping hot cheeseburger kept popping into his mind while surviving on a canned food and peanut butter diet after the boat he was on suffered bad weather and damages. - http://www.margaritaville.com

Cheeseburger Inspiration:

•The Johnny Appleseed - For those who love to garden: A combination of Aged Wisconsin Cheddar, Maple Bacon, Sautd Apples, Whole Grain Mustard and Red Onions on a Sourdough Loaf.

•The Bohemian - For the tree-hugger in all of us: Gouda, Fried Prosciutto, Sliced Turkey, Pesto Mayo and Wilted Spinach on Oat Bread.

•The Couch Potato - For those who count using a remote control as exercise: Blue Cheese, Terra Potato Chips, Smoked Pepper Pork, Onions and Garlic Mayo on a Buttered Bun.

•The Farmer John - Who needs an alarm clock when you've got a rooster?: Limburger Cheese, Bacon and Hashbrowns sandwiched between two pieces of White Bread French Toast.

•The Brooklyn - What are you lookin' at?: Swiss, Corned Beef, Sauerkraut and Thousand Island Dressing on Grilled Dark Rye.

•The Macho Nacho - For those who love a little spice with their burger: Cheddar, Swiss, Tortilla Chips, Pickled Jalapenos, Red Onion, Lettuce, Black Olives and Tomatoes on a Big Burger Bun.

•The Waldorf - When you can't get enough of the salad: Blue Cheese, Toasted Walnuts, Dried Tart Cherries, Curly Endive Lettuce, Red Onions and Dijon on a Rustic Italian Roll.

•The Sheboygan - Because Wisconsinites can't choose between a burger and a brat: Cheese Curds, Bratwurst, Sautd Onions, Beer Mustard and Sauerkraut on a Kaiser Roll.

For additional mouth-watering cheeseburger ideas, visit cheeseandburger.com. Find recipes and additional cheese information at eatwisconsincheese.com.

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Jessica Binder

Heather Porter Engwall
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