New York, NY (PRWEB) July 6, 2009
Good Health Advertising announced that interactive advertising sales veteran Bill Jennings has joined the company as Chief Executive Officer. Good Health Advertising is a leading interactive ad sales network focused on high quality health, wellness and "condition specific" sites.
In addition, the company recently closed a $1 million Series A equity round of venture funding with Metamorphic Ventures, a venture capital firm focused on digital media and transaction processing technology. Individual investors in the company include Joe Apprendi CEO of Collective Media; Chris Young CEO of Digital Broadcasting Group; Geoff Judge, co-founder of 24/7 Real Media Inc.; William Benedict, president of Alpine Meridian Inc.; Mike Perlis, partner at SoftBank Capital; Larry Braitman, co-founder and former chief executive officer of Adify Corp.; Richard Thompson, co-founder and former president of Adify.
Mr. Jennings brings more than 20 years of media sales management experience to Good Health Advertising. He has built interactive sales and marketing teams for major media companies including A&E Television Networks, CMGi and News Corp and VC backed start ups such as Mobile Posse, Vitrue and Lightningcast.
"We're thrilled to have Bill Jennings join us as Chief Executive Officer. Bill has the leadership skills, deep industry experience and vision to further build the team and lead Good Health Advertising into our next phase of growth," states Robert Kadar, Chairman and Founder of Good Health Advertising. "Our list of active investors is testament to the exciting growth of the online health industry and the firm belief that our company is positioned for great success."
Mr. Jennings states, "I was attracted to the Good Health Advertising Network because the company utilizes many creative ways for pharmaceutical and consumer brands to connect with specific health condition categories and the general 'wellness' market. It utilizes cutting edge behavioral targeting technology to identify and reach very large condition specific audiences like diabetes, asthma, high cholesterol, and arthritis. There is simply no better way to achieve high reach and optimization aimed at top health categories."
Most recently, Mr. Jennings served as Chief Revenue Officer for Mobile Posse. Previously, he was Chief Revenue Officer for Lightningcast and launched the InStream Ad Network for the company which became the leading broadband video network, prior to its sale to AOL in 2006. Earlier, Mr. Jennings was Vice President of New Media & Business Development at the A&E Television Networks, managing all interactive revenue for A&E, Biography and The History Channel.
About Good Health Advertising
Launched in 2007 and based in New York City, Good Health Advertising has quickly grown to be a top-ranked and respected company in the online Health revolution representing a unique collection of Health and Medical Web sites, email lists and applications targeting both Patient and Health Care Professionals.
comScore MediaMetrix ranks Good Health Advertising as the sixth largest Health company on the Internet today with over 16.8MM unique visitors per month.*
*comScore MediaMetrix January 2009.
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