Reality Digital Forecasts Online Video Growth During UK Festival Season

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Expected influx in demand for video Social Networking Software.

Reality Digital, the leading provider of brand focused social media solutions, has indicated that the summer festival period is likely to be followed by an influx in the number of consumers using online video and user generated content within social networks.

The constant development of technology has meant that recording devices such as camcorders and cameras have become far more mainstream through the combination of their features in new equipment such as digital cameras and mobile phones. Video recording has become more accessible to the consumer, and because they are also much more portable, many people will no doubt look to capture some of their favourite acts at festivals across the world using video.

Reality Digital, the leading provider of web community software for brands, has predicted a growth in the use of online video platforms as a result, as many internet users look for outlets to create, edit and share the content that they have generated themselves.

Rob Proctor, Head of EMEA for Reality Digital, commented: "The popularity of video and user generated content is continuing to grow, and with the combination of new technology and the UK festival season, the possibility for quality, refined content is very high. As such, many users will be using a social networking platform to share this content with other fans of artists that they have captured in video."

In addition, new high definition video technology is now present in more recent models of recording equipment, and this is supported by Reality Digital's web community software platform, Opus.

The Opus platform offers a fully customisable white label social network, with possibilities for user generated content competitions (i.e. video editing contests) and extensive media sharing. The social networking software can be used for the live streaming of footage from events, and is equipped to deal with all the added demands of a community increasing in size.

For more information on Reality Digital, visit realitydigital.com, or call 020 31785883.

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Pete Goold
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