m62 Urges Change to Boost Conversion Rates

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m62 visualcommunications encourages change in sales presentations

m62, the global leader in presentation effectiveness, is urging sales people across the UK to significantly change the way they conduct a PowerPoint presentation in order to increase their conversion rates.

m62 is calling for psychological techniques to be incorporated into all presentations to create engaging, memorable and therefore effective presentations that maximise audience recall of key presentation messages.

With business presentations the biggest hurdle to overcome is attracting and then retaining an audience's attention and, with the vast majority of presentations delivered by sales people in the UK every year failing to do this, presenters are not maximising the opportunities they have to sell to potential customers.

Nicholas Oulton, Founder of m62 visualcommunications said: "The majority of sales presentations that are delivered in the UK are neither engaging nor effective due to excessive use of bullet points, boring slides and a poor delivery by the presenter. By incorporating psychological techniques such as Visual Cognitive Dissonance and Passive Mnemonic Processing, presenters can really engage the audience delivering an effective presentation that boots audience recall rates and conveys key messages clearly and memorably."

Presentations either teach or persuade and m62 has developed techniques that increase audience attentiveness enabling them to later recall key content through creating presentations that are engaging, memorable and effective. m62 works globally and has delivered over 6500 presentations in more than 16 languages for clients including BP, Sony, Microsoft, Siemens, BBC and Toyota.

m62 works across a number of B2B sectors providing everything from pitch presentations to interactive presentations, from finance and media to IT, construction and medical.

For more information about m62 visualcommunications, please visit m62.net or call 0870 602 6262.


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Pete Goold
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