Beautyfix Debuts Latest 'Fix' to Beauty Product Addicts This July

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Fact: 62% of brand loyalists would consider switching brands if they got product samples from another brand*

Beautyfix Summer 2009 "fix"

Continuing to integrate beauty influencers, consumers and brands through the web, Beautyfix, an exclusive beauty club remains the solution for enthusiasts looking for the next best beauty products to add to their arsenal. This July, new & returning members will receive Beautyfix Summer 2009 - a seasonal collection of 9 panelist-selected favorites that were awarded the official selection Beautyfix stamp.

For Beautyfix Summer 2009, panelists selected products from the following brands: Bliss, Skindinavia, purlisse, Cures by Avance, Decleor, Degree, SpaRitual, Me! Bath, Juara, and iQ Derma Firmaceuticals.

Recently featured on The Today Show and in publications such as WWD, Health and, Beautyfix opens the door to the elite world of beauty and makes it attainable for all beauty lovers. By combining three key elements to gaining consumer attention, (advisory panel, sampling & word-of-mouth) Beautyfix is the destination for both beauty buffs and brands. For under $50 a quarter, the world of Beautyfix opens up.

Advisory Panel/ The Tastemakers:
The Beautyfix Advisory Panel consists of 30 makeup & hair professionals, estheticians, medical professionals, select beauty bloggers, influencers and experts from the beauty industry. Brands submit products to the panel for consideration. Each season, the Beautyfix Advisory Panel reveals their "fix" - 7 to 10 agreed upon "best of" products - and all members receive it delivered to their door. All products are full or deluxe travel-size. Among panelists are Rita Hazan (celebrity hair colorist), Sean James (celebrity hair stylist), Rosie Johnston (celebrity makeup artist), Tia Williams (beauty editor and blogger), Babak Azizzadeh (facial plastic surgeon) and Dr. Jody Levine (dermatologist).

Social Network/ Word-of-mouth:
Members are encouraged to start a personal profile page, join beauty forums, redeem a $25 gift card to for reviewing products, and receive member-only exclusive offers in addition to their seasonal fix. Beautyfix will be supported by fun and informative video segments and helpful web-based editorials. Beauty lovers will come together to share their favorite products and unique tips while communicating with other addicts.

About Beautyfix:
Beautyfix is an exclusive beauty club designed to integrate beauty influencers, consumers and brands through the web. Featuring a seasonal fix of 7-10 beauty products, members have access to a vast network of beauty lovers, tips from acclaimed experts and exclusive instructional videos. Beautyfix is designed to inspire beauty lovers with the best of the beauty world.

*Pink Report, 2007


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Kimberly Tobman

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