Telephone Magic Celebrates 20 Years with Official Avaya Launch

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Major website additions include Avaya Definity PBX circuit packs and IP Office IP500 modules as Telephone Magic celebrates a milestone Anniversary

Internet telecom wholesaler Telephone Magic Inc. ( is celebrating 20 years in business in 2009. A major highlight of this milestone in the telecom industry is the launch of an greatly expanded and enhanced section of Avaya phone system products.

Telephone Magic clients now have the ability to quickly request quotes on the complete Avaya IP500 phone system platform including expansion modules ( This is in addition to the pre-existing Avaya IP400 system components. Telephone Magic is already a leader in providing IP Office Avaya phones - both digital and VoIP IP telephone sets ( As these phones work with both the IP 400 and IP 500 systems, the addition of the IP500 and its modules completes the telecom product offerings in this area.

Another major addition comes as a result of demand for the Avaya Definity PBX circuit packs and cards ( The Avaya 2400 and 6400 series digital phones and 4600 IP VoIP phones (which all work with the Avaya Definity PBX) have been available on the site for the past few years, but the addition of the most popular Definity circuit packs and cards further cements Telephone Magic as a leading online source for wholesale Avaya phone system equipment.

Telephone Magic has long since been a leading online source for Nortel Norstar and Meridian phones, phone systems, headsets, voicemail, and system components and accessories. The company's clients represent a who's who of Fortune 500 companies and span the globe. While US sales comprise the bulk of revenue, Canadian customers have their own telecom portal at

Telephone Magic'c 20th anniversary celebrations will continue throughout 2009 as major expansion initiatives continue to be rolled out. While many other telecom distributors have faced tough times due to the recession, Telephone Magic forecasts continued revenue growth in many of its business telephone lines. The company credits this trend to its relative strength prior to the economic downturn and its experience in previous recessionary times.

Telephone Magic president and CEO, Jeff Jackson, has been prompting business and industry leaders to "utilize slower conditions to prepare for recovery and the next stage of your growth by laying the groundwork and infrastructure now". "It is always much harder to prepare the proper foundation for expansion" continues Mr. Jackson, "when you are already dealing with increased sales... often this leads to flimsy structure that will fail when things get tough again."


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Jeff Jackson
Telephone Magic Inc.
905-356-9199 ext. 3008
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